Selling Archives - Page 4 of 8 - Dive Center Business

Simple Math: the Most Important Numbers in Dive Retail

This article originally appeared in Dive Center Business in 2005. Before this gets going, here are a few disclaimers: Despite the title, THIS IS NOT AN ACCOUNTING ARTICLE. I mention that because I want you to keep reading it. Next,…

Mark YoungFebruary 17, 2018

Marketing Marketing 101 Retail Selling 101 Selling Travel

What’s in Store for Your Customers? Building Business by Helping Your Customers Create a Bucket List

IT'S DIFFICULT TO SAY EXACTLY WHY ANY ONE INDIVIDUAL TAKES UP DIVING: so many facets of the sport are intriguing, attractive, enticing. But one thing we can depend on is this: once diving becomes a repetitive, ho-hum activity, divers are…

Robert N. RossierOctober 16, 2017

Marketing Marketing 101 Retail Selling 101

The Catch: Strategies for Turning Sales Leads into Solid Customers

When you're fishing for new customers, it's definitely not catch and release. You spend good time and money attracting each prospective diver, so it should be hard to let any get away. Yet not everyone is ready -- right then…

Greg LasloOctober 14, 2017

Retail Selling 101 Selling

Smart Prospects: Tips for Selling to ‘Self-Educated’ Customers

IT MAY BE THE BEST OF TIMES. It may be the worst of times. It all depends on how you think about your prospective customers coming to you with more knowledge than ever. Here, deep into the information age, consumers'…

Greg LasloSeptember 20, 2017

Finance Marketing Marketing 101 Merchandizing Retail Selling 101 Selling

From Camera Sales to Camera Center: Profiting from Pictures

As we enter the New Year a fundamental question confronting business owners and management all over North America is, "How do we grow our business and boost our bottom line?" This is an especially challenging question for dive centers because…

Marty SnydermanMarch 23, 2017

Retail Selling 101 Travel

DEMA’s Done: Where Does Your Travel Program Stand?

Let's remember back to mid-November of last year. The DEMA Show. Las Vegas. Got it? I know a lot has happened since then, but it's time to check in with your travel program plans. While at the show you attended…

Donna AskewSeptember 20, 2016

Featured Marketing Selling

The Ageless Diver: Keeping Your Customers Diving into Their Golden Years

Editor's Note: I entered the dive industry in the 1980s, along with a wave of fellow so-called baby boomers, propelled by an unparalleled popular interest in the aquatic realm and exploration. This generation watched the first moon landing on television,…

Dan OrrSeptember 1, 2016

Selling

Fourth Space: Creating a Retail Environment Where Everybody Knows Your Name

You know the tune: Sometimes you want to go where everybody knows your name. To be sure, we all need our "Cheers" moments when we're greeted by name as we walk through the door to our favorite spot. Just so…

Greg LasloJuly 15, 2015

Customer Service Employment & Staffing Management Management 101 Staff

What Makes a Good Instructor? a Retailer’s Perspective

During my career in the diving industry I've had the good fortune of working for two of the top dive retail businesses in America. One was a California-based company, while the other was in Florida, so having worked on both…

Alex BrylskeNovember 10, 2014

Customer Service Retail Selling 101 Selling Staff

Why Culture Is a Major Driver Of a Dive Center’s Success and How to Improve It in Your Business

Editor's Note: I live in a community in which my kids and I can bicycle almost everywhere. To the grocery store. To restaurants. To school. To the tennis courts. You name it. My son had coveted my bicycle for some…

Jim LaubeSeptember 25, 2014

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