With the industry still moving through Covid we want you to see how dive retail is doing this year. This survey compares retail this year to business in 2019, before the pandemic hit. The year 2019 is also a good…
Don't you love a good deal? I mean who doesn't? Most people possess enough common sense to stretch their hard-earned dollars and maximize their purchasing power. Sales and deals interest us, and they even guide our purchasing decisions. Fear of…
Have you ever participated in an experiment to see if you could recognize the silhouettes of different corporate logos? I think I completed a dozen of these in business school alone. The experiment tests the scope and reach of the…
Apparently, to think outside the box, you actually have to get outside the box. That's according to a recent study by an international team of workplace researchers. They wanted to test the creativity of workers, so they sat one group…
Expenses that can generate income are good employees, advertising that works, the store van, your Web site, even the rent. Yes, you pay for them from the same checkbook, and yes, they show up on the profit-and-loss (P&L) statement below…
Editor's Note: I entered the dive industry in the 1980s, along with a wave of fellow so-called baby boomers, propelled by an unparalleled popular interest in the aquatic realm and exploration. This generation watched the first moon landing on television,…