To say 2020 was a rough year for businesses is an understatement. In some ways, 2021 is proving to be even more of a challenge. COVID-19 created unprecedented events in our world that we will feel the effects of for…
Tec ClarkOctober 27, 2021
Once upon a time I worked at a dive center that had a sign stapled to the pegboard wall above the equipment repair bench that read, “The floggings will continue until morale improves.” Sure, it was meant to be a…
Cathryn Castle GarciaAugust 23, 2021
As the diving season approaches, many dive centers ramp-up their staff to handle the influx of classes taught, retail sales, dive trips and dive travel excursions. Unfortunately, hiring the right people can be a challenging process. In our dive industry…
Tec ClarkAugust 23, 2021
Back when I ran a retail chain we spent an awful lot of time trying to figure out why store A did well, while store C did not. We knew that the answer held the key. The frustration was that…
Mark YoungAugust 22, 2021
As we discussed a few weeks back, your customers’ experience is clearly the #1 driver of loyalty and sales in your dive store. But, what is the #1 driver of their experience? Your people. Your staff is responsible for executing virtually…
DCB StaffJuly 8, 2021
THE GUY NAMED T HAD BEEN THE MANAGER AT THE DIVE STORE FOR AS LONG AS I CAN REMEMBER. Always quick with a joke, welcoming of any sort of conversation with his customers, encyclopedic in his product knowledge and happy to…
Greg LasloJune 23, 2021
You may have seen CBS television’s “Undercover Boss,” a “reality” television show based on the premise of a top-ranking officer of a major corporation, who infiltrates his own company’s workforce incognito. The show relies on employees not recognizing the boss…
Tracy YoungMay 4, 2021
Let’s think about what makes your dive center what it is. Is it the brands of dive gear you sell? Or is it the training agency you certify your students through? Or your store’s location and the sign out front?…
Tec ClarkMay 4, 2021
It isn't a stretch of imagination for dive operators to justify in their minds classifying instructors as independent contractors, particularly if their only relationship with the dive store is to teach students. The problem is, it is difficult - if…
Barry K. ShusterOctober 28, 2020
