To say 2020 was a rough year for businesses is an understatement. In some ways, 2021 is proving to be even more of a challenge. COVID-19 created unprecedented events in our world that we will feel the effects of for…
There’s a famous line that says, “All the world is a stage, and we are all just players.” It was cliché when William Shakespeare used it some 400 years ago, and it’s just as well-worn today. But if we think…
As we enter the New Year a fundamental question confronting business owners and management all over North America is, "How do we grow our business and boost our bottom line?" This is an especially challenging question for dive centers because…