Marketing 101 Archives - Dive Center Business

Marketing Marketing 101 Profit Tips Seasonal Selling

Get a Slice of the Thanksgiving Spending Pie

In 2018, more than 114 million Americans managed to pull themselves out of a tryptophan daze to go shopping over Thanksgiving weekend. Another hundred million or so also made purchases online. Brick-and-mortar sales and e-commerce combined, consumers in 2018 spent over $150 billion…

DCB StaffOctober 11, 2021

Marketing Marketing 101 Merchandizing Retail Selling Seasonal

The Season Starts in September: Maximize Your Holiday Sales Season by Starting Today

The holiday shopping season doesn't seem to be the make-or-break time of year for dive retailers that it is for other retailers. We get busy but don't seem to get the mad seasonal rush that other types of stores do.…

Patricia LuebkeSeptember 3, 2021

Featured Marketing Marketing 101 Retail Selling Selling

The Value Of Value Selling: Competing with Value, Not Price

Don't you love a good deal? I mean who doesn't? Most people possess enough common sense to stretch their hard-earned dollars and maximize their purchasing power. Sales and deals interest us, and they even guide our purchasing decisions. Fear of…

Tec ClarkJuly 9, 2021

Branding Featured Marketing Marketing 101

Why Branding is Important to Your Business

Have you ever participated in an experiment to see if you could recognize the silhouettes of different corporate logos? I think I completed a dozen of these in business school alone. The experiment tests the scope and reach of the…

Tec ClarkJune 23, 2021

Marketing Marketing 101 Profit Centers Profit Tips Retail Selling 101 Selling

Give Your Customers More Holiday Cheer & Boost Your Year-End Cash Flow Too

It's that time of year again. The next 30-60 days is the hottest time of the year for gift card sales. (The Google Trends chart above is proof!) If you want to cash in on the holiday season, set your gift card…

DCB StaffJune 5, 2021

Branding Marketing Marketing 101 Public Relations Seasonal Selling

Planning To Succeed! How to Make Your Next Dive Store Event More Successful

Dive Right In Barbecue! Dive and Dine! 20th Store Anniversary Bash! Pirate’s Scavenger Dive! Tax Day Party! All of these have the potential to bring a crowd of current customers and prospective divers. Or not. If you are like many…

Donna AskewMay 4, 2021

Customer Service 101 Management Marketing Marketing 101 Seasonal Selling

Focus On the Night Life: Heating Up Sales In the Winter Season

The winter season is upon us, and with it comes shorter, colder days, longer nights, and conditions that conspire to keep customers out of the water, out of the dive centers, and in the comfort of their own living rooms.…

Robert N. RossierMay 4, 2021

Marketing Marketing 101 Profit Centers Profit Tips Seasonal Selling

Give Your Customers More Holiday Cheer & Boost Your Year-End Cash Flow Too

It's not too late. You can still capitalize on the hottest time of the year for gift card sales. We've included resources for stores in need of a last-minute gift card infrastructure in the links below. Selling gift cards yields several benefits, the most notable of which is an immediate bump in…

DCB StaffDecember 8, 2020

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Marketing 101

Get a Slice of the Thanksgiving Spending Pie

The Season Starts in September: Maximize Your Holiday Sales Season by Starting Today

The Value Of Value Selling: Competing with Value, Not Price

Why Branding is Important to Your Business

Give Your Customers More Holiday Cheer & Boost Your Year-End Cash Flow Too

Planning To Succeed! How to Make Your Next Dive Store Event More Successful

Focus On the Night Life: Heating Up Sales In the Winter Season

Give Your Customers More Holiday Cheer & Boost Your Year-End Cash Flow Too

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