To say 2020 was a rough year for businesses is an understatement. In some ways, 2021 is proving to be even more of a challenge. COVID-19 created unprecedented events in our world that we will feel the effects of for…
Tec ClarkOctober 27, 2021
Of course you want your dive center to have success, with more sales and more profit. So can you answer these two questions? How many people call or come into your dive center to inquire about diving? How many of…
DCB StaffOctober 8, 2021
Mistakes are going to happen; they're a part of business. The most successful owners and managers help employees learn from their mistakes. How you respond to mistakes determines if your team is going to learn from their mistakes or continue to repeat them. Follow these 3…
DCB StaffOctober 7, 2021
We know you've heard it before, but when was the last time you reminded your staff just how important each customer is? Our customer is the most important person in our business. Our customers are not dependent on us. We are dependent on them. Our customers are not an…
DCB StaffOctober 6, 2021
Your scuba course offerings are filling well. You and the rest of your instructional staff are teaching every weekend and some weeknights. You aren’t complaining, but lightening the teaching load on the existing staff would prevent the dreaded instructor burnout.…
Donna AskewAugust 23, 2021
“The time has come,” the Walrus said, “to talk of many things: of shoes — and ships — and sealing wax — of cabbages and kings….” As with the walrus in the classic Lewis Carroll poem, the time can come…
David T. Denney Esq.August 23, 2021
Employee background checks protect your customers, staff and business. Nevertheless, when diving into the background of prospective hires, you need to make sure your background checks are legal. How much do you know about your next hire? Even highly experienced…
Alisa P. Cleek Esq.August 23, 2021
Once upon a time I worked at a dive center that had a sign stapled to the pegboard wall above the equipment repair bench that read, “The floggings will continue until morale improves.” Sure, it was meant to be a…
Cathryn Castle GarciaAugust 23, 2021
As the diving season approaches, many dive centers ramp-up their staff to handle the influx of classes taught, retail sales, dive trips and dive travel excursions. Unfortunately, hiring the right people can be a challenging process. In our dive industry…
Tec ClarkAugust 23, 2021
