“The time has come,” the Walrus said, “to talk of many things: of shoes — and ships — and sealing wax — of cabbages and kings….” As with the walrus in the classic Lewis Carroll poem, the time can come…
People who open their own dive center likely possess an abundance of desirable traits and skills. They're capable individuals who are naturally optimistic, creative, dedicated, highly motivated, action- oriented and are not afraid of hard work and long hours to…
Webinar season isn’t ending anytime soon. And even when we’re back to live events, it’s safe to say that virtual models are here to stay. If we’re being honest, some webinars can be a drag. Consider a big reason why…
One of the greatest occupational hazards for dive center owners is job burnout. They might have started the business doing everything and still have a hand in everything, and maybe they’re workaholics. Well, maybe they’re workaholics because of the way they still…
Establish what you stand for. Define what your shop, in its ideal incarnation, does — say, education, adventure, conservation, community or sales — so you can allocate resources, and move toward that goal with services, core practices and new ventures…
ONCE UPON A TIME it was 1971. The internet hadn’t been invented yet. Life coaching wasn’t a thing yet, either. But there was this one wildly popular “motivational” poster taped to the wall of every sucky workplace’s break room. It was…
JOINTLY OWNING AND RUNNING A BUSINESS WITH A PARTNER, NO MATTER WHAT THE RELATIONSHIP, WILL ALWAYS INVOLVE SIGNIFICANT CHALLENGES THAT MUST BE OVERCOME OR ENDURED. What happens when the partner (or partners) is your spouse, parent or child? Is it…
Repeat after me: I can't do it all myself. I know what you're thinking, Superman. But I mean you, too. Now that we've got that settled, we can get down to business -- that is, the business of making your…
Forget "time in a bottle." Instead, think about time in a bucket. Any sturdy bucket will do. You're going to dump a bunch of rocks into it. Since that won't fill it, you'll dump some pebbles in, too. Then, maybe…
By the end of the second summer spent working toward my dive instructor certification, I was spent. I could barely even look at my dive gear, and the smell of wet neoprene gave me a headache. I worked hard to…