Cathryn Castle Garcia, Author at Dive Center Business

Classroom Environment Dive Instruction Instructors Training Tips

Learning How to Teach Versus Learning How We Learn: A Scuba Educator’s Guide to Learning Styles

Editor’s Note: With online training in scuba instruction becoming more prevalent, and a dropout rate and customer disconnect much higher than with traditional learning, blended learning models (a combination of online and personal classroom-type instruction) are being used more by…

Cathryn Castle GarciaAugust 23, 2021

Retail Selling 101 Selling

We’re Selling Superpowers, Not Snorkels

In this month’s cover feature, “What’s in Store for Your Customers? Building Business By Helping Your Customers Create a Bucket List,” author Robert Rossier describes how we can boost sales by helping divers create a “wish list” of adventures—a bucket…

Cathryn Castle GarciaAugust 23, 2021

Communication Employee Development Employee Retention Employment Employment & Staffing Leadership Management Management 101 Staff Staffing

Managing for Success Means Managing for Happy: Why Employee Engagement Matters

Once upon a time I worked at a dive center that had a sign stapled to the pegboard wall above the equipment repair bench that read, “The floggings will continue until morale improves.” Sure, it was meant to be a…

Cathryn Castle GarciaAugust 23, 2021

Employee Development Management Management 101 Owner Life Owner Life Staff Time Management Time Management

Tips for Setting and Achieving Business Growth Goals in 2020

ONCE UPON A TIME it was 1971. The internet hadn’t been invented yet. Life coaching wasn’t a thing yet, either. But there was this one wildly popular “motivational” poster taped to the wall of every sucky workplace’s break room. It was…

Cathryn Castle GarciaNovember 1, 2019

Management Management 101 Travel

Going to the Show? How to Dema Like a Boss

You need to buy toothpaste. And toilet paper. Easy enough, right? You stop at a nearby megastore after work. Except it's been a long day and when you finally arrive at the store you're tired and a little hungry. Things…

Cathryn Castle GarciaOctober 22, 2019

Operations

How to Win at the ‘Why’ Of Diving: Tips for Doing Dive Retail Differently

I recently relocated to a new city with lots of options in terms of fitness centers and yoga studios. In fact, two yoga studios are within walking distance of my new home. While out exploring the neighborhood I made impromptu…

Cathryn Castle GarciaMay 9, 2019

Cathryn Castle Garcia

Learning How to Teach Versus Learning How We Learn: A Scuba Educator’s Guide to Learning Styles

We’re Selling Superpowers, Not Snorkels

Managing for Success Means Managing for Happy: Why Employee Engagement Matters

Tips for Setting and Achieving Business Growth Goals in 2020

Going to the Show? How to Dema Like a Boss

How to Win at the ‘Why’ Of Diving: Tips for Doing Dive Retail Differently

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