Selling Archives - Dive Center Business

COVID Customer Service Emergencies/Disasters Management Travel

Dive Travel Takes on COVID-19

DEMA 2019. You remember that year, right? How energized were you about your business when you left the show? Whether you had been leading dive adventures to exotic destinations for years or were just booking your first foreign destinations, chances…

Donna AskewOctober 27, 2021

Marketing Marketing 101 Profit Tips Seasonal Selling

Get a Slice of the Thanksgiving Spending Pie

In 2018, more than 114 million Americans managed to pull themselves out of a tryptophan daze to go shopping over Thanksgiving weekend. Another hundred million or so also made purchases online. Brick-and-mortar sales and e-commerce combined, consumers in 2018 spent over $150 billion…

DCB StaffOctober 11, 2021

Customer Service Employee Development Retail Selling 101 Selling Staff

Retail Salesmanship Skills for Challenging Circumstances

Retail salesmanship is seen different ways by different people. Ask an instructor who just wants to teach. True retail salesmanship is the heart of the business. It involves discovering and answering needs. It often involves solving tricky problems and dealing…

Barry K. ShusterAugust 24, 2021

Retail Selling 101 Selling

We’re Selling Superpowers, Not Snorkels

In this month’s cover feature, “What’s in Store for Your Customers? Building Business By Helping Your Customers Create a Bucket List,” author Robert Rossier describes how we can boost sales by helping divers create a “wish list” of adventures—a bucket…

Cathryn Castle GarciaAugust 23, 2021

Customer Service Customer Service 101 Employee Development Employment & Staffing Opinion Retail Selling Selling Staff Staffing

The Key

Back when I ran a retail chain we spent an awful lot of time trying to figure out why store A did well, while store C did not. We knew that the answer held the key. The frustration was that…

Mark YoungAugust 22, 2021

As I See It Customer Service Opinion Selling

The Power Of Passion

My Mom lives in Florida, and I took the opportunity after the last DEMA show to visit her for a few days. At 83 she's "a trip," and with every visit my appreciation for her grows with the realization that…

Mark YoungAugust 18, 2021

Retail Selling 101 Selling

The Four Types Of Customers: Effective Selling Requires Matching Your Approach to Your Customer’s Personality

It's probably safe to say that one of the most difficult aspects of dive retailing is selling. People have vastly different sales abilities and levels of comfort. You may be good at selling but others in your store may not…

Greg LasloJuly 11, 2021

Management Operations Selling

Hold the Phone: Dialing for Profit with Professional Telephone Techniques

Editor's note: Many believe that either you are born a salesperson, or you're not. In fact, selling is a skill that can be developed. And in a way it's like many of the diving skills that you teach. It can…

Tom GundrumJuly 10, 2021

Featured Marketing Marketing 101 Retail Selling Selling

The Value Of Value Selling: Competing with Value, Not Price

Don't you love a good deal? I mean who doesn't? Most people possess enough common sense to stretch their hard-earned dollars and maximize their purchasing power. Sales and deals interest us, and they even guide our purchasing decisions. Fear of…

Tec ClarkJuly 9, 2021

Customer Service Dive Instruction Management Management 101 Selling

Managing Your Dive Students’ Expectations: If You Don’t Ask, You Can’t Tell

If you've been in retailing or any service-based business for a while, you realize that you can control many of the facets of your business that influence customer satisfaction. You can set and demand a level of professionalism, courtesy, and…

Barry K. ShusterJuly 8, 2021

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