All Posts By

Mark Young

EditorialsOpinion

Editorial: About Belonging

Our trade association is having a tough go this year. DEMA’s annual show, which is their primary source of revenue and what many members see as the most obvious reason to belong, was canceled last year. If COVID had dissipated…
Mark Young
October 26, 2021
Dive Instruction

The Loneliest Numbers

The most important number in this business is your student count. Obviously students wind up providing much of your income, but that's not why. It's because they become multipliers. Most people come into scuba because a friend or relative got…
Mark Young
October 8, 2021
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