Operational Surveys

With the industry still moving through Covid we want you to see how dive retail is doing this year. This survey compares retail this year to business in 2019, before the pandemic hit. The year 2019 is also a good…

Dive retailers create most of the dive industry's customers and much of the industry's business connects there, so the health of dive retail is vitally important. This industry has few published economic gauges, including no reliable way to know how…

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2019 will go down as another good year for the economy, for consumer and business confidence, the markets and for overall consumer spending. Although general retail is still strong, the growth slowed from the previous two years. Excluding gasoline and…

Editor's Note: Dan Orr is the past President of the Divers Alert Network, now is the President of Dan Orr Consulting and currently sits on the DEMA Board of Directors. Many professionals in the recreational diving industry, when quizzed about…

The Operational Surveys in the March 2005 and May 2007 editions of Dive Center Business were conducted to determine pricing and attitudes about airfill stations in the business of dive retailers. It's been a while, and we thought it would…

For retailers, the practice of discounting products and services is perhaps one of the most important areas of business consideration. In major retail operations like Sears, discounting doesn't apply at the store management level because the price is the price.…

|image4|To someone outside of our industry, the distribution of dive retailers in the United States would be surprising. They might guess correctly that there are lots of stores in the southern coastal areas but be surprised by the amount of…