PANDEMIC AND PROFITS: Dive Business Recovery in a Post-COVID-19 World
Operational Survey: How is Dive Retail’s Business in 2021?
Operational Survey: How Many Dive Retailers Will Attend DEMA SHOW 2021?
Select Management Posts
Managing for Success Means Managing for Happy: Why Employee Engagement Matters
Once upon a time I worked at a dive center that had a sign stapled to the pegboard wall above the equipment repair bench that read, “The floggings will continue until morale improves.” Sure, it was meant to be a…
Back when I ran a retail chain we spent an awful lot of time trying to figure out why store A did well, while store C did not. We knew that the answer held the key. The frustration was that…
Select Sales Posts
Retail Salesmanship Skills for Challenging Circumstances
Retail salesmanship is seen different ways by different people. Ask an instructor who just wants to teach. True retail salesmanship is the heart of the business. It involves discovering and answering needs. It often involves solving tricky problems and dealing…
We’re Selling Superpowers, Not Snorkels
In this month’s cover feature, “What’s in Store for Your Customers? Building Business By Helping Your Customers Create a Bucket List,” author Robert Rossier describes how we can boost sales by helping divers create a “wish list” of adventures—a bucket…
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Select Marketing Posts
The Season Starts in September: Maximize Your Holiday Sales Season by Starting Today
The holiday shopping season doesn’t seem to be the make-or-break time of year for dive retailers that it is for other retailers. We get busy but don’t seem to get the mad seasonal rush that other types of stores do….
Give Your Customers More Holiday Cheer & Boost Your Year-End Cash Flow Too
It’s that time of year again. The next 30-60 days is the hottest time of the year for gift card sales. (The Google Trends chart above is proof!) If you want to cash in on the holiday season, set your gift card…