Featured

The Value Of Value Selling: Competing with Value, Not Price

Don't you love a good deal? I mean who doesn't? Most people possess enough common sense to stretch…
July 11, 2021 in Management, Management 101, Owner Life, Personal

How to Turn a Good Dive Store into a Great Business

People who open their own dive center likely possess an abundance of desirable traits and skills. They're capable…
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July 11, 2021 in Retail Selling 101, Sales

The Four Types Of Customers: Effective Selling Requires Matching Your Approach to Your Customer’s Personality

It's probably safe to say that one of the most difficult aspects of dive retailing is selling. People…
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July 10, 2021 in Management, Operations, Sales

Hold the Phone: Dialing for Profit with Professional Telephone Techniques

Editor's note: Many believe that either you are born a salesperson, or you're not. In fact, selling is…
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July 10, 2021 in Customer Service, Customer Service 101, Employee Development, Employment & Staffing, Opinion, Personnel, Retail Selling, Sales, Staffing

The Key

Back when I ran a retail chain we spent an awful lot of time trying to figure out…
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July 11, 2021 in Management, Management 101, Owner Life, Personal

How to Turn a Good Dive Store into a Great Business

People who open their own dive center likely possess an abundance of desirable traits and skills. They're capable…
Read More
July 10, 2021 in Customer Service, Customer Service 101, Employee Development, Employment & Staffing, Opinion, Personnel, Retail Selling, Sales, Staffing

The Key

Back when I ran a retail chain we spent an awful lot of time trying to figure out…
Read More
July 11, 2021 in Retail Selling 101, Sales

The Four Types Of Customers: Effective Selling Requires Matching Your Approach to Your Customer’s Personality

It's probably safe to say that one of the most difficult aspects of dive retailing is selling. People…
Read More
July 10, 2021 in Customer Service, Customer Service 101, Employee Development, Employment & Staffing, Opinion, Personnel, Retail Selling, Sales, Staffing

The Key

Back when I ran a retail chain we spent an awful lot of time trying to figure out…
Read More

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July 9, 2021 in Featured, Marketing, Marketing 101, Retail Selling, Sales

The Value Of Value Selling: Competing with Value, Not Price

Don't you love a good deal? I mean who doesn't? Most people possess enough common sense to stretch…
Read More
July 8, 2021 in COVID, Marketing, Marketing 101, Profit Tips, Social Media

Your fellow dive center owners and managers are a wealth of information.

It's important to come together as a community to help each other survive and thrive during difficult times.…
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