Dive Instruction

Finding the Right Person for the Job: A Structured Guide to Hiring

As the diving season approaches, many dive centers ramp-up their staff to handle the influx of classes taught, retail sales, dive trips and dive travel excursions. Unfortunately, hiring the right people can be a challenging process. In our dive industry…
November 27, 2021 in Consumer Behavior, Customer Experience, Customer Service, Management, Merchandizing, Staffing, Travel

PANDEMIC AND PROFITS: Dive Business Recovery in a Post-COVID-19 World

To say 2020 was a rough year for businesses is an understatement. In some ways, 2021 is proving to be even more of a challenge. COVID-19 created unprecedented events in our world that we will feel the effects of for…
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October 27, 2021 in Operational Surveys, Surveys

Operational Survey: How is Dive Retail’s Business in 2021?

With the industry still moving through Covid we want you to see how dive retail is doing this year. This survey compares retail this year to business in 2019, before the pandemic hit. The year 2019 is also a good…
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October 27, 2021 in DEMA, Operational Surveys, Surveys

Operational Survey: How Many Dive Retailers Will Attend DEMA SHOW 2021?

As you know, the DEMA Show will take place next month in Las Vegas. Alternating with Orlando (New Orleans 2020 was canceled), the show was last held here in 2018 and 2016. We surveyed the nation’s dive retailers before press…
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October 27, 2021 in COVID, Customer Service, Emergencies/Disasters, Management, Travel

Dive Travel Takes on COVID-19

DEMA 2019. You remember that year, right? How energized were you about your business when you left the show? Whether you had been leading dive adventures to exotic destinations for years or were just booking your first foreign destinations, chances…
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CommunicationEmployee DevelopmentEmployee RetentionEmploymentEmployment & StaffingLeadershipManagementManagement 101StaffStaffing

Managing for Success Means Managing for Happy: Why Employee Engagement Matters

Once upon a time I worked at a dive center that had a sign stapled to the pegboard wall above the equipment repair bench that read, “The floggings will continue until morale improves.” Sure, it was meant to be a…

Customer ServiceCustomer Service 101Employee DevelopmentEmployment & StaffingOpinionRetail SellingSellingStaffStaffing

The Key

Back when I ran a retail chain we spent an awful lot of time trying to figure out why store A did well, while store C did not. We knew that the answer held the key. The frustration was that…

Customer ServiceEmployee DevelopmentRetail Selling 101SellingStaff

Retail Salesmanship Skills for Challenging Circumstances

Retail salesmanship is seen different ways by different people. Ask an instructor who just wants to teach. True retail salesmanship is the heart of the business. It involves discovering and answering needs. It often involves solving tricky problems and dealing…

Retail Selling 101Selling

We’re Selling Superpowers, Not Snorkels

In this month’s cover feature, “What’s in Store for Your Customers? Building Business By Helping Your Customers Create a Bucket List,” author Robert Rossier describes how we can boost sales by helping divers create a “wish list” of adventures—a bucket…

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MarketingMarketing 101MerchandizingRetail SellingSeasonal

The Season Starts in September: Maximize Your Holiday Sales Season by Starting Today

The holiday shopping season doesn’t seem to be the make-or-break time of year for dive retailers that it is for other retailers. We get busy but don’t seem to get the mad seasonal rush that other types of stores do….

MarketingMarketing 101Profit CentersProfit TipsRetail Selling 101Selling

Give Your Customers More Holiday Cheer & Boost Your Year-End Cash Flow Too

It’s that time of year again. The next 30-60 days is the hottest time of the year for gift card sales. (The Google Trends chart above is proof!) If you want to cash in on the holiday season, set your gift card…

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