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The Value Of Value Selling: Competing with Value, Not Price

Don't you love a good deal? I mean who doesn't? Most people possess enough common sense to stretch…
September 3, 2021 in Marketing, Marketing 101, Merchandizing, Retail Selling, Seasonal

The Season Starts in September: Maximize Your Holiday Sales Season by Starting Today

The holiday shopping season doesn't seem to be the make-or-break time of year for dive retailers that it…
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August 24, 2021 in Customer Service, Employee Development, Retail Selling 101, Selling, Staff

Retail Salesmanship Skills for Challenging Circumstances

Retail salesmanship is seen different ways by different people. Ask an instructor who just wants to teach. True…
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August 23, 2021 in Dive Instruction, Employment & Staffing, Hiring, Hiring, Management, Online Training, Staff, Staffing

Up and Running Hiring and Training (or Not) the New Instructor to Fit Into Your Dive Center

Your scuba course offerings are filling well. You and the rest of your instructional staff are teaching every…
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August 23, 2021 in Legal, Management, Owner Life, Owner Life

How to Add Partners and Shareholders to Your Venture

“The time has come,” the Walrus said, “to talk of many things: of shoes — and ships —…
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LegalManagementOwner LifeOwner Life

How to Add Partners and Shareholders to Your Venture

“The time has come,” the Walrus said, “to talk of many things: of shoes — and ships —…

EmploymentEmployment LawHiringHiringManagementStaff

An Overview of the Requirements for Employee Background Checks That Comply With State and Federal Law

Employee background checks protect your customers, staff and business. Nevertheless, when diving into the background of prospective hires,…

Customer ServiceEmployee DevelopmentRetail Selling 101SellingStaff

Retail Salesmanship Skills for Challenging Circumstances

Retail salesmanship is seen different ways by different people. Ask an instructor who just wants to teach. True…

Retail Selling 101Selling

We’re Selling Superpowers, Not Snorkels

In this month’s cover feature, “What’s in Store for Your Customers? Building Business By Helping Your Customers Create…

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MarketingMarketing 101MerchandizingRetail SellingSeasonal

The Season Starts in September: Maximize Your Holiday Sales Season by Starting Today

The holiday shopping season doesn’t seem to be the make-or-break time of year for dive retailers that it…

FeaturedMarketingMarketing 101Retail SellingSelling

The Value Of Value Selling: Competing with Value, Not Price

Don’t you love a good deal? I mean who doesn’t? Most people possess enough common sense to stretch…

Make a profit selling
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