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Customer Service Dive Instruction Management Management 101 Selling

Managing Your Dive Students’ Expectations: If You Don’t Ask, You Can’t Tell

If you've been in retailing or any service-based business for a while, you realize that you can control many of the facets of your business that influence customer satisfaction. You can set and demand a level of professionalism, courtesy, and…

Barry K. ShusterJuly 8, 2021

Dive Instruction Retail Selling 101 Selling

Being Like Mike: the Power Of Role Models in the Dive Store

Ask divers of my generation what really inspired them to take up diving and you're likely to hear a variety of reasons. I'll wager the list will include the challenge diving presents, the chance to explore an entirely different world,…

Alex BrylskeJuly 8, 2021

Operations Retail Selling 101 Selling

The Orientation: Your Next New Customer’s Introduction to Your Business

EDITOR'S NOTE: This is the fourth installment in a series of articles addressing different aspects of selling, or perhaps better put, different parts of the selling skill. The first article discussed understanding your customers -- specifically the four different personality…

Tom GundrumJuly 8, 2021

Customer Service Retail Selling 101 Selling

Close, Closer, Closing: Why Service is the Key to Closing the Sale

Within minutes of entering a local car dealership my wife and I knew we weren’t buying. Kyle, an energetic late 20-something sales associate greeted us with a big grin and a firm handshake. He thanked us for visiting the dealership and asked what…

Tec ClarkJune 24, 2021

Marketing Marketing 101 Profit Centers Profit Tips Retail Selling 101 Selling

Give Your Customers More Holiday Cheer & Boost Your Year-End Cash Flow Too

It's that time of year again. The next 30-60 days is the hottest time of the year for gift card sales. (The Google Trends chart above is proof!) If you want to cash in on the holiday season, set your gift card…

DCB StaffJune 5, 2021

Branding Marketing Marketing 101 Public Relations Seasonal Selling

Planning To Succeed! How to Make Your Next Dive Store Event More Successful

Dive Right In Barbecue! Dive and Dine! 20th Store Anniversary Bash! Pirate’s Scavenger Dive! Tax Day Party! All of these have the potential to bring a crowd of current customers and prospective divers. Or not. If you are like many…

Donna AskewMay 4, 2021

Facility Facility Maintenance Maintenance Operations Profit Centers Selling

The Fill Station as the Heart of your Dive Center

You’ve surely heard the old adage, “It’s what’s inside that counts.” In our line of work, the fill station is the heart of the dive center. Without the ability to pump compressed gas into cylinders, we’re dead. Yet in some…

Reilly FogartyMay 4, 2021

Management Management 101 Pricing Retail Selling Retail Selling 101 Selling

Target Margins

There probably are very few manufacturers, distributors or retailers who don’t aim their product’s pricing toward some target margin. Margins are a benchmark for profitability. A retailer might strive for a 50 percent gross profit (GP) on product sales knowing…

Mark YoungMay 4, 2021

As I See It Opinion Retail Selling Retail Selling 101 Selling

The Beauty of ‘Try It. You’ll Like It.’

I had what can be described as a “retailing epiphany” in the aisle of my local Costco store the other day. The dive industry, by its very nature, incorporates a system unique to retailing: the “try it and then buy…

Joe GeissMay 4, 2021

Facility Facility Maintenance Maintenance Operations Retail Selling 101 Selling

Everything Speaks: Paying Attention to Details Will Benefit Your Dive Center

In the world of business training and consultation, a hallmark area of development has been in customer service, especially in the verbal communications piece of customer service. Everything from greeting the customer to closing the sale is pored over with…

Tec ClarkMay 4, 2021

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