To say 2020 was a rough year for businesses is an understatement. In some ways, 2021 is proving to be even more of a challenge. COVID-19 created unprecedented events in our world that we will feel the effects of for…
Tec ClarkNovember 27, 2021
In our profession, the word failure carries negative connotations that border on the intensely dramatic and potentially catastrophic. Failure to adhere to the rules set forth in a dive briefing could lead to injury getting on or off the dive…
Tec ClarkAugust 20, 2021
Don't you love a good deal? I mean who doesn't? Most people possess enough common sense to stretch their hard-earned dollars and maximize their purchasing power. Sales and deals interest us, and they even guide our purchasing decisions. Fear of…
Tec ClarkJuly 9, 2021
Think about the last course in which you participated as a student. Considering your profession, it was probably scuba related. However, it could have been any other area of interest to you such as cooking, driving, computers or educational seminars…
Tec ClarkJuly 9, 2021
Within minutes of entering a local car dealership my wife and I knew we weren’t buying. Kyle, an energetic late 20-something sales associate greeted us with a big grin and a firm handshake. He thanked us for visiting the dealership and asked what…
Tec ClarkJune 24, 2021
Have you ever participated in an experiment to see if you could recognize the silhouettes of different corporate logos? I think I completed a dozen of these in business school alone. The experiment tests the scope and reach of the…
Tec ClarkJune 23, 2021
Let’s think about what makes your dive center what it is. Is it the brands of dive gear you sell? Or is it the training agency you certify your students through? Or your store’s location and the sign out front?…
Tec ClarkMay 4, 2021
“The bigger they are the harder they fall,” was quipped by British-born boxer Robert Fitzsimmons prior to a boxing match in the early 1900s. His famous quote has been applied to many situations — wealthy celebrities not paying taxes, athletes…
Tec ClarkMay 4, 2021
In the world of business training and consultation, a hallmark area of development has been in customer service, especially in the verbal communications piece of customer service. Everything from greeting the customer to closing the sale is pored over with…
Tec ClarkMay 4, 2021
