Tec Clark, Author at Dive Center Business

Dive Instruction Employment & Staffing Featured Hiring Hiring Instructors Management Staff Staffing

Finding the Right Person for the Job: A Structured Guide to Hiring

As the diving season approaches, many dive centers ramp-up their staff to handle the influx of classes taught, retail sales, dive trips and dive travel excursions. Unfortunately, hiring the right people can be a challenging process. In our dive industry…

Tec ClarkAugust 23, 2021

Leadership Management

Reinventing the Light Bulb: How to Use Failure as a Formula for Success

In our profession, the word failure carries negative connotations that border on the intensely dramatic and potentially catastrophic. Failure to adhere to the rules set forth in a dive briefing could lead to injury getting on or off the dive…

Tec ClarkAugust 20, 2021

Featured Marketing Marketing 101 Retail Selling Selling

The Value Of Value Selling: Competing with Value, Not Price

Don't you love a good deal? I mean who doesn't? Most people possess enough common sense to stretch their hard-earned dollars and maximize their purchasing power. Sales and deals interest us, and they even guide our purchasing decisions. Fear of…

Tec ClarkJuly 9, 2021

Dive Instruction Instructors

Facilitator, Coach, Mentor and Guide: Rediscovering Student-centered Training

Think about the last course in which you participated as a student. Considering your profession, it was probably scuba related. However, it could have been any other area of interest to you such as cooking, driving, computers or educational seminars…

Tec ClarkJuly 9, 2021

Customer Service Retail Selling 101 Selling

Close, Closer, Closing: Why Service is the Key to Closing the Sale

Within minutes of entering a local car dealership my wife and I knew we weren’t buying. Kyle, an energetic late 20-something sales associate greeted us with a big grin and a firm handshake. He thanked us for visiting the dealership and asked what…

Tec ClarkJune 24, 2021

Branding Featured Marketing Marketing 101

Why Branding is Important to Your Business

Have you ever participated in an experiment to see if you could recognize the silhouettes of different corporate logos? I think I completed a dozen of these in business school alone. The experiment tests the scope and reach of the…

Tec ClarkJune 23, 2021

Communication Employee Development Employment Employment & Staffing Management Management 101 Staff Staffing

Why Rewarding Stellar Employee Performance is Important to Your Success

Let’s think about what makes your dive center what it is. Is it the brands of dive gear you sell? Or is it the training agency you certify your students through? Or your store’s location and the sign out front?…

Tec ClarkMay 4, 2021

Burnout Delegation Leadership Management Management 101 Owner Life Time Management Time Management

Avoiding the Crash and Burn: How to Prevent Business Burnout

“The bigger they are the harder they fall,” was quipped by British-born boxer Robert Fitzsimmons prior to a boxing match in the early 1900s. His famous quote has been applied to many situations — wealthy celebrities not paying taxes, athletes…

Tec ClarkMay 4, 2021

Facility Facility Maintenance Maintenance Operations Retail Selling 101 Selling

Everything Speaks: Paying Attention to Details Will Benefit Your Dive Center

In the world of business training and consultation, a hallmark area of development has been in customer service, especially in the verbal communications piece of customer service. Everything from greeting the customer to closing the sale is pored over with…

Tec ClarkMay 4, 2021

Consumer Behavior Customer Experience Customer Service Management Merchandizing Staffing Travel

PANDEMIC AND PROFITS: Dive Business Recovery in a Post-COVID-19 World

To say 2020 was a rough year for businesses is an understatement. In some ways, 2021 is proving to be even more of a challenge. COVID-19 created unprecedented events in our world that we will feel the effects of for…

Tec ClarkJanuary 27, 2021

Tec Clark

Finding the Right Person for the Job: A Structured Guide to Hiring

Reinventing the Light Bulb: How to Use Failure as a Formula for Success

The Value Of Value Selling: Competing with Value, Not Price

Facilitator, Coach, Mentor and Guide: Rediscovering Student-centered Training

Close, Closer, Closing: Why Service is the Key to Closing the Sale

Why Branding is Important to Your Business

Why Rewarding Stellar Employee Performance is Important to Your Success

Avoiding the Crash and Burn: How to Prevent Business Burnout

Everything Speaks: Paying Attention to Details Will Benefit Your Dive Center

PANDEMIC AND PROFITS: Dive Business Recovery in a Post-COVID-19 World

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