To say 2020 was a rough year for businesses is an understatement. In some ways, 2021 is proving to be even more of a challenge. COVID-19 created unprecedented events in our world that we will feel the effects of for…
Tec ClarkJanuary 27, 2021
It's not too late. You can still capitalize on the hottest time of the year for gift card sales. We've included resources for stores in need of a last-minute gift card infrastructure in the links below. Selling gift cards yields several benefits, the most notable of which is an immediate bump in…
DCB StaffDecember 8, 2020
A good sales day at a dive center doesn’t just happen. It takes an investment in sales training for the retail staff to know how to maximize each opportunity with the right approach and motivation as well as to be…
Tracy YoungNovember 1, 2020
If you don’t tell, they won’t know. If they don’t know, you can’t sell. If you don’t sell, they won’t buy. Just about every dive center offers private scuba classes. Of course some stores are more successful than others with…
Donna AskewOctober 29, 2020
You can spend $500 on the class, mask, snorkel, fins and get $1,000 worth of value. Or you can spend $5,000 and get a million-dollar value with all the diving adventures you'll have in your lifetime. Think back to your…
Donna AskewOctober 28, 2020
There’s a famous line that says, “All the world is a stage, and we are all just players.” It was cliché when William Shakespeare used it some 400 years ago, and it’s just as well-worn today. But if we think…
Robert N. RossierOctober 27, 2020
The holiday hangover is real. You’ve spent November and December promoting holiday sales and helping customers find the perfect gift. Then comes…January. Ouch. The lights of December are gone. Local diving has fallen out of favor with fair-weather divers, and unless things…
DCB StaffNovember 8, 2019
The recent article in Dive Center Business on value selling wouldn't be complete without reinforcing how important it is to consciously consider your pricing strategy. Your pricing determines your margins. Those margins pay your overhead. We have often made this…
Mark YoungAugust 20, 2019
Expenses that can generate income are good employees, advertising that works, the store van, your Web site, even the rent. Yes, you pay for them from the same checkbook, and yes, they show up on the profit-and-loss (P&L) statement below…
Mark YoungSeptember 9, 2018
