Selling Archives - Page 3 of 8 - Dive Center Business

Customer Service 101 Management Marketing Marketing 101 Seasonal Selling

Focus On the Night Life: Heating Up Sales In the Winter Season

The winter season is upon us, and with it comes shorter, colder days, longer nights, and conditions that conspire to keep customers out of the water, out of the dive centers, and in the comfort of their own living rooms.…

Robert N. RossierMay 4, 2021

Customer Service Customer Service 101 Retail Selling Retail Selling 101 Selling

Style Points: the Four Types Of Customers

Editor's Note: It's probably safe to say that one of the most difficult aspects of dive retailing is selling. People have vastly different sales abilities and levels of comfort. You may be good at selling but others in your store…

Greg LasloJanuary 12, 2021

Marketing Marketing 101 Profit Centers Profit Tips Seasonal Selling

Give Your Customers More Holiday Cheer & Boost Your Year-End Cash Flow Too

It's not too late. You can still capitalize on the hottest time of the year for gift card sales. We've included resources for stores in need of a last-minute gift card infrastructure in the links below. Selling gift cards yields several benefits, the most notable of which is an immediate bump in…

DCB StaffDecember 8, 2020

Customer Experience Customer Service Employee Development Management Management 101 Retail Selling 101 Selling Staff

Back to Basics: Eight Elements of Successful Scuba Retail Selling

A good sales day at a dive center doesn’t just happen. It takes an investment in sales training for the retail staff to know how to maximize each opportunity with the right approach and motivation as well as to be…

Tracy YoungNovember 1, 2020

Classroom Environment Customer Experience Dive Instruction Instructors Selling Training Tips

One on One: How to Promote and Organize Private Scuba Lessons

If you don’t tell, they won’t know. If they don’t know, you can’t sell. If you don’t sell, they won’t buy. Just about every dive center offers private scuba classes. Of course some stores are more successful than others with…

Donna AskewOctober 29, 2020

Consumer Behavior Retail Selling 101 Selling

Wrap It Up, I’ll Take It! How to Turn Dive Students Into Dive Equipment Owners

You can spend $500 on the class, mask, snorkel, fins and get $1,000 worth of value. Or you can spend $5,000 and get a million-dollar value with all the diving adventures you'll have in your lifetime. Think back to your…

Donna AskewOctober 28, 2020

Customer Experience Customer Service Merchandizing Retail Selling 101 Selling

The First 5 Minutes: Setting the Stage for Successful Sales

There’s a famous line that says, “All the world is a stage, and we are all just players.” It was cliché when William Shakespeare used it some 400 years ago, and it’s just as well-worn today. But if we think…

Robert N. RossierOctober 27, 2020

Marketing Marketing 101 Profit Centers Profit Tips Seasonal Selling

Fight the Holiday (Business) Hangover with Red Envelopes

The holiday hangover is real. You’ve spent November and December promoting holiday sales and helping customers find the perfect gift. Then comes…January. Ouch. The lights of December are gone. Local diving has fallen out of favor with fair-weather divers, and unless things…

DCB StaffNovember 8, 2019

Retail Selling 101 Selling

Marginal Considerations: How Pricing Affects Your Bottom Line

The recent article in Dive Center Business on value selling wouldn't be complete without reinforcing how important it is to consciously consider your pricing strategy. Your pricing determines your margins. Those margins pay your overhead. We have often made this…

Mark YoungAugust 20, 2019

Accounting Featured Finance Management Marketing 101 Profit Centers Retail Selling

Above the Line: when Is an Expense Not an Expense? the Right Answer Practically Determines the Kind Of Business You Can Have.

Expenses that can generate income are good employees, advertising that works, the store van, your Web site, even the rent. Yes, you pay for them from the same checkbook, and yes, they show up on the profit-and-loss (P&L) statement below…

Mark YoungSeptember 9, 2018

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