Selling Archives - Page 5 of 8 - Dive Center Business

Strategic Retailing Revisited: How and when to Cut Prices Without Cutting Your Business’s Throat – Three Years Later

Editor's Note: Dive Center Business ran this article a number of years ago, while the country was in the throes of a recession. Deals abounded, including no-interest financing, value meals, BOGOs, and you name it. At the time, all retail…

Greg LasloJanuary 23, 2014

Marketing Marketing 101 Operations Retail Selling 101 Selling

Happier Holidays: How to Ramp Up Holiday Sales Like the Big Boxes

It is once again that time of year, when bells are ringing, colorful lights are twinkling and malls are flooded with masses of shoppers. The decorations showed up weeks ago in your favorite department stores. Now the holiday season truly…

Donna AskewNovember 20, 2013

Dive Instruction Retail Selling 101 Selling

Dive Retailing for Smarties: How to Develop a Continuing Education Plan for Your Dive Store

To be perfectly honest, it seemed like a big waste of time to send me to a repair course. After all, I thought they kept me plenty busy without assigning me duties back on the workbench, but when my manager…

Greg LasloFebruary 18, 2013

Marketing 101 Merchandizing Operations Retail Selling 101

See Me, Feel Me, Touch Me, Buy Me! Five Ways to Make Your Dive Store Merchandise Rock

I like to shop. It's kind of an academic thing. Some people do museums, others do art galleries, but I do the local Plaza de Overdraft shopping center. After on-again, off-again gigs in the retail world, the whole store vibe…

Greg LasloFebruary 18, 2013

Customer Service Customer Service 101 Dive Travel Business Exotic Destinations Liveaboard Diving Profit Centers Selling Travel

Selling the Exotic Destinations: Considerations at the High End Of Travel

South Africa. Following the sardine runs. Diving with the raggies (i.e., sand tiger or ragged tooth sharks)…. Do you leave the DEMA Show with visions of exotic dive destinations in your daydreams? Are you imagining yourself and your favorite customers…

Donna AskewNovember 7, 2012

Customer Service Customer Service 101 Leadership Management Management 101 Selling Travel

Going the Extra Mile – the Art Of Taking Exceptional Care Of Your Customers

"What a great weekend we just had; there were nine Open Water students, five Advanced, five Rescue, two Divemasters, several Master Divers and everyone was having fun!" With all the talk of the bad business environment in the media, it…

Donna AskewNovember 6, 2012

Retail Selling 101 Selling

Dollars Dot-com: Competing with Online Retailers for Your Customers’ Hearts, Minds – and Money

Not long after finishing college, I attended an outdoor-educator course in Colorado. As it turns out, there was another student from my hometown. He noticed my gear, and mentioned he'd never seen me before -- he worked in the only…

Greg LasloNovember 5, 2012

Facility Merchandizing Operations Retail Selling 101

Bright Ideas: Creating the Right Sales Environment with Effective Lighting

You only have to draw from your experiences as a consumer to realize that as customers enter any store they immediately begin forming an impression that will influence the duration of their shopping experiences. In many cases, whether you immediately…

Dawn ArcieriNovember 5, 2012

Customer Service Profit Tips

Is Your Service Really As Good As You Think?

According to research psychologists, 60% of students, when asked to rate their ability to get along with others, rated themselves in the top 10%. Likewise 94% of university professors said they were doing a better job than the average university…

DCB StaffSeptember 1, 2011

Finance Financial Analysis Operations Retail Selling 101 Selling

Strategic Discounting – How and when to Cut Prices Without Cutting Your Business’s Throat

Everyone loves a good deal. You do, I do, even your best bud Bob does, and that's part of why he comes to your shop. Especially after you gave him that sweet deal on a new regulator. No wonder he…

Greg LasloOctober 10, 2010

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