Marty Snyderman, Author at Dive Center Business

Creating a Classroom for the Business Of Your Store

I proposed this article because of the variety of classrooms I have seen over the past 25 years while teaching underwater photography seminars, and the different moods that the classrooms seem to create before my seminars even start. Some classrooms…

Marty SnydermanJuly 8, 2021

Finance Marketing Marketing 101 Merchandizing Retail Selling 101 Selling

From Camera Sales to Camera Center: Profiting from Pictures

As we enter the New Year a fundamental question confronting business owners and management all over North America is, "How do we grow our business and boost our bottom line?" This is an especially challenging question for dive centers because…

Marty SnydermanMarch 23, 2017

Retail Selling 101 Selling Travel

Those Other Numbers: the Hidden Costs Of Dive Travel

To my friend, a reasonably well-educated, extremely enthusiastic person who was not very experienced as a world traveler, calculating the costs of running a dive trip from his soon-to-open dive center seemed easy. He thought that all he would need…

Marty SnydermanMarch 2, 2009

Local Diving Marketing Travel

Closer to Home: the Importance Of Local Diving

If you ask the owners of dive centers throughout the contiguous United States about the importance of their local diving program, you will learn that many believe it is absolutely vital to the financial success of their business. Without a…

Marty SnydermanFebruary 2, 2009

Employment & Staffing Staff

Finding Keepers: Dive Center Owners and Managers Talk About Where They Find Good Employees

While the diving business certainly requires some specialty training, the traits dive center owners seem to look for when hiring store personnel are really not very different from the characteristics that retailers in many fields look for when hiring staff.…

Marty SnydermanJanuary 22, 2009

Burnout Marketing Marketing 101 Owner Life

Community Outreach: Good for Your Soul and Maybe Good for Your Bottom Line

I am a child of the '60s. No doubt, like many kids of my generation my view of the world was greatly shaped by the politics, military actions and social turmoil of that era. For me, the result of all…

Marty SnydermanJanuary 21, 2009

Travel

To Boldly Go: the Nuts and Bolts Of Training a Good Dive Trip Leader

Somewhere around midnight we finally got the compressor, compressor oil, spare belts, tanks and weights loaded onto the truck. Two days later, I met 18 people at the dive shop where we piled into the store van and got one…

Marty SnydermanJanuary 14, 2009

Dive Instruction Travel

Referral Certification: How Retailers Try to Overcome the Challenges Of a Long-distance Relationship

Over the years, sending students to tropical destinations to complete the open-water portion of their training has become a standard practice in the dive industry. In spite of its prevalence, some retailers are split on the value of the "referral…

Marty SnydermanJanuary 13, 2009

Marketing Marketing 101 Travel

Pretrip and Post-trip: Two Ends Of a Successful Retail Dive Travel Program

To run profitable trips, you need to set precedents that encourage your customers to make commitments. Remember, when a client cancels it is possible that you might end up losing money or have to cancel a trip, and that affects…

Marty SnydermanJanuary 13, 2009

Marketing Marketing 101

Can’t Buy Me Love? Customer Loyalty Programs Examined

It is a commonly accepted business belief that it is far more expensive to acquire a new customer than it is to retain one. That's often cited to stress the importance of your existing customer base. One expert, Fred Reichheld,…

Marty SnydermanJanuary 2, 2009

Marty Snyderman