To say 2020 was a rough year for businesses is an understatement. In some ways, 2021 is proving to be even more of a challenge. COVID-19 created unprecedented events in our world that we will feel the effects of for…
Tec ClarkJanuary 27, 2021
At some point in your dive center business you will need to fire an employee or downsize your staff. It is never pleasant, even for experienced corporate managers and human resources professionals, let alone small-business owners. There are situations in…
Tracy YoungNovember 1, 2020
Establish what you stand for. Define what your shop, in its ideal incarnation, does — say, education, adventure, conservation, community or sales — so you can allocate resources, and move toward that goal with services, core practices and new ventures…
Greg LasloOctober 29, 2020
It isn't a stretch of imagination for dive operators to justify in their minds classifying instructors as independent contractors, particularly if their only relationship with the dive store is to teach students. The problem is, it is difficult - if…
Barry K. ShusterOctober 28, 2020
Exactly why is your "why" so important? Because your "why" is the core belief in what you do. It's your purpose, your motive and your proof. Your why isn't just the reason you do what you do, it's the…
Alex BrylskeMarch 17, 2020
ONCE UPON A TIME it was 1971. The internet hadn’t been invented yet. Life coaching wasn’t a thing yet, either. But there was this one wildly popular “motivational” poster taped to the wall of every sucky workplace’s break room. It was…
Cathryn Castle GarciaNovember 1, 2019
You need to buy toothpaste. And toilet paper. Easy enough, right? You stop at a nearby megastore after work. Except it's been a long day and when you finally arrive at the store you're tired and a little hungry. Things…
Cathryn Castle GarciaOctober 22, 2019
Imagine running a business in which the only information you have is the balance of your checking account and the bills that have to be paid. You have no information about the parts of your business that are contributing to…
Jim LaubeSeptember 11, 2018
Expenses that can generate income are good employees, advertising that works, the store van, your Web site, even the rent. Yes, you pay for them from the same checkbook, and yes, they show up on the profit-and-loss (P&L) statement below…
Mark YoungSeptember 9, 2018
