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Marketing Marketing 101 Profit Centers Profit Tips Seasonal Selling

Give Your Customers More Holiday Cheer & Boost Your Year-End Cash Flow Too

It's not too late. You can still capitalize on the hottest time of the year for gift card sales. We've included resources for stores in need of a last-minute gift card infrastructure in the links below. Selling gift cards yields several benefits, the most notable of which is an immediate bump in…

DCB StaffDecember 8, 2020

Marketing Marketing 101 Profit Centers Profit Tips Seasonal Selling

Fight the Holiday (Business) Hangover with Red Envelopes

The holiday hangover is real. You’ve spent November and December promoting holiday sales and helping customers find the perfect gift. Then comes…January. Ouch. The lights of December are gone. Local diving has fallen out of favor with fair-weather divers, and unless things…

DCB StaffNovember 8, 2019

Marketing Owner Life

Goodwill Marketing: How Philanthropy Can Benefit Your Business

One of my favorite stories of all time is Charles Dickens' A Christmas Carol. In it, Ebenezer Scrooge, a cold-hearted miser, is known for his greed and uncaring attributes. One of the scenes that establishes his character is when a…

Tec ClarkMay 9, 2019

Accounting Featured Finance Management Marketing 101 Profit Centers Retail Selling

Above the Line: when Is an Expense Not an Expense? the Right Answer Practically Determines the Kind Of Business You Can Have.

Expenses that can generate income are good employees, advertising that works, the store van, your Web site, even the rent. Yes, you pay for them from the same checkbook, and yes, they show up on the profit-and-loss (P&L) statement below…

Mark YoungSeptember 9, 2018

Marketing Marketing 101 Retail Selling 101 Selling Travel

What’s in Store for Your Customers? Building Business by Helping Your Customers Create a Bucket List

IT'S DIFFICULT TO SAY EXACTLY WHY ANY ONE INDIVIDUAL TAKES UP DIVING: so many facets of the sport are intriguing, attractive, enticing. But one thing we can depend on is this: once diving becomes a repetitive, ho-hum activity, divers are…

Robert N. RossierOctober 16, 2017

Marketing Marketing 101 Retail Selling 101

The Catch: Strategies for Turning Sales Leads into Solid Customers

When you're fishing for new customers, it's definitely not catch and release. You spend good time and money attracting each prospective diver, so it should be hard to let any get away. Yet not everyone is ready -- right then…

Greg LasloOctober 14, 2017

Management Management 101 Marketing Marketing 101 Operations

Coming Together: Building a Scuba Community Through Collaboration

We're well into a brand-new year, but despite all the changes it brings, we in the dive industry are faced by some of the same old problems. This is often the time we're thinking about ways to help build our…

Robert N. RossierSeptember 20, 2017

Finance Marketing Marketing 101 Merchandizing Retail Selling 101 Selling

From Camera Sales to Camera Center: Profiting from Pictures

As we enter the New Year a fundamental question confronting business owners and management all over North America is, "How do we grow our business and boost our bottom line?" This is an especially challenging question for dive centers because…

Marty SnydermanMarch 23, 2017

Marketing Marketing 101

Device Directions: How to Expand Your Marketing to Connect with Mobile Customers

THE JOKE AMONG FRIENDS IS THAT I CARRY A SMARTPHONE ALMOST EXCLUSIVELY TO LOOK UP ARCANE TRIVIA. While that's more true than I'd care to admit, I do occasionally use it to check weather and scores, find directions, trade text…

Greg LasloMarch 15, 2017

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