Retail Selling 101 Archives - Page 2 of 5

Customer Service Customer Service 101 Retail Selling Retail Selling 101 Selling

Style Points: the Four Types Of Customers

Editor's Note: It's probably safe to say that one of the most difficult aspects of dive retailing is selling. People have vastly different sales abilities and levels of comfort. You may be good at selling but others in your store…

Greg LasloJanuary 12, 2021

Customer Experience Customer Service Employee Development Management Management 101 Retail Selling 101 Selling Staff

Back to Basics: Eight Elements of Successful Scuba Retail Selling

A good sales day at a dive center doesn’t just happen. It takes an investment in sales training for the retail staff to know how to maximize each opportunity with the right approach and motivation as well as to be…

Tracy YoungNovember 1, 2020

Consumer Behavior Retail Selling 101 Selling

Wrap It Up, I’ll Take It! How to Turn Dive Students Into Dive Equipment Owners

You can spend $500 on the class, mask, snorkel, fins and get $1,000 worth of value. Or you can spend $5,000 and get a million-dollar value with all the diving adventures you'll have in your lifetime. Think back to your…

Donna AskewOctober 28, 2020

Customer Experience Customer Service Merchandizing Retail Selling 101 Selling

The First 5 Minutes: Setting the Stage for Successful Sales

There’s a famous line that says, “All the world is a stage, and we are all just players.” It was cliché when William Shakespeare used it some 400 years ago, and it’s just as well-worn today. But if we think…

Robert N. RossierOctober 27, 2020

Retail Selling 101 Selling

Marginal Considerations: How Pricing Affects Your Bottom Line

The recent article in Dive Center Business on value selling wouldn't be complete without reinforcing how important it is to consciously consider your pricing strategy. Your pricing determines your margins. Those margins pay your overhead. We have often made this…

Mark YoungAugust 20, 2019

Operations Retail Selling 101 Selling

Simple Math: the Most Important Numbers in Dive Retail

This article originally appeared in Dive Center Business in 2005. Before this gets going, here are a few disclaimers: Despite the title, THIS IS NOT AN ACCOUNTING ARTICLE. I mention that because I want you to keep reading it. Next,…

Mark YoungFebruary 17, 2018

Marketing Marketing 101 Retail Selling 101 Selling Travel

What’s in Store for Your Customers? Building Business by Helping Your Customers Create a Bucket List

IT'S DIFFICULT TO SAY EXACTLY WHY ANY ONE INDIVIDUAL TAKES UP DIVING: so many facets of the sport are intriguing, attractive, enticing. But one thing we can depend on is this: once diving becomes a repetitive, ho-hum activity, divers are…

Robert N. RossierOctober 16, 2017

Marketing Marketing 101 Retail Selling 101

The Catch: Strategies for Turning Sales Leads into Solid Customers

When you're fishing for new customers, it's definitely not catch and release. You spend good time and money attracting each prospective diver, so it should be hard to let any get away. Yet not everyone is ready -- right then…

Greg LasloOctober 14, 2017

Retail Selling 101 Selling

Smart Prospects: Tips for Selling to ‘Self-Educated’ Customers

IT MAY BE THE BEST OF TIMES. It may be the worst of times. It all depends on how you think about your prospective customers coming to you with more knowledge than ever. Here, deep into the information age, consumers'…

Greg LasloSeptember 20, 2017

Finance Marketing Marketing 101 Merchandizing Retail Selling 101 Selling

From Camera Sales to Camera Center: Profiting from Pictures

As we enter the New Year a fundamental question confronting business owners and management all over North America is, "How do we grow our business and boost our bottom line?" This is an especially challenging question for dive centers because…