I am going to open this article by making a rather brash statement: No one has ever walked into or called a dive store wanting to learn to scuba dive. When I say this in dive centers, I usually get…
Most people would agree that dive retailing really got its start in the early 1950s. Until that point, diving had not been a recreational activity. Throughout that decade, though, sport diving began to grow, aided by the publication of books…
Con ed provides fees and add-on sales such as manuals and ancillary gear, including dive lights and underwater photography equipment. But it doesn't stop there. Divers with advanced training are more likely to buy equipment and travel. And given the…
Our store's mission statement promises "To provide our customers with an outstanding experience above and below the water by a dedicated, professional staff that puts the customer first and foremost. We strive to be at the forefront of diver education,…
The captain stands before you and your group, rubbing his week-old stubble, sipping his coffee, and swaying slowly back and forth. Since he is still standing on solid ground, you cannot help but wonder if his balance issues are induced…
The scuba industry is steadfast in its commitment to the younger set, with youth-sized gear, products such as SASY (supplied-air snorkeling for youth), and programs like the Scuba Rangers and PADI Bubblemakers targeting kids. Youngsters flock to water and scuba…
Among some dive retailers, "profitable air fill" is an oxymoron. But unlike "jumbo shrimp" it isn't one that will be likely to evoke a chuckle in this business -- particularly when you consider the following propositions: Air fills are absolutely…