The holiday shopping season doesn't seem to be the make-or-break time of year for dive retailers that it is for other retailers. We get busy but don't seem to get the mad seasonal rush that other types of stores do.…
Patricia LuebkeNovember 3, 2021
Don't you love a good deal? I mean who doesn't? Most people possess enough common sense to stretch their hard-earned dollars and maximize their purchasing power. Sales and deals interest us, and they even guide our purchasing decisions. Fear of…
Tec ClarkJuly 9, 2021
There probably are very few manufacturers, distributors or retailers who don’t aim their product’s pricing toward some target margin. Margins are a benchmark for profitability. A retailer might strive for a 50 percent gross profit (GP) on product sales knowing…
Mark YoungMay 4, 2021
I had what can be described as a “retailing epiphany” in the aisle of my local Costco store the other day. The dive industry, by its very nature, incorporates a system unique to retailing: the “try it and then buy…
Joe GeissMay 4, 2021
Editor's Note: It's probably safe to say that one of the most difficult aspects of dive retailing is selling. People have vastly different sales abilities and levels of comfort. You may be good at selling but others in your store…
Greg LasloJanuary 12, 2021
Expenses that can generate income are good employees, advertising that works, the store van, your Web site, even the rent. Yes, you pay for them from the same checkbook, and yes, they show up on the profit-and-loss (P&L) statement below…
Mark YoungSeptember 9, 2018
A recurring theme in most conversations I have with dive centers these days is the importance of making money in creative and possibly overlooked ways. Many dive resorts, hotels and wholesalers offer commissions on individual travel booked by dive centers,…
Donna AskewNovember 5, 2012
