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Tips for Setting and Achieving Business Growth Goals in 2020

ONCE UPON A TIME it was 1971. The internet hadn’t been invented yet. Life coaching wasn’t a thing yet, either. But there was this one wildly popular “motivational” poster taped to the wall of every sucky workplace’s break room. It was…

Cathryn Castle GarciaNovember 1, 2019

Management Management 101 Travel

Going to the Show? How to Dema Like a Boss

You need to buy toothpaste. And toilet paper. Easy enough, right? You stop at a nearby megastore after work. Except it's been a long day and when you finally arrive at the store you're tired and a little hungry. Things…

Cathryn Castle GarciaOctober 22, 2019

Finance Management Management 101

How to Make Your Profit-&-Loss Statement One Of the Most Important Management Tools in Your Dive Store

Imagine running a business in which the only information you have is the balance of your checking account and the bills that have to be paid. You have no information about the parts of your business that are contributing to…

Jim LaubeSeptember 11, 2018

Finance Management Management 101 Operations

Those Pennies Add Up: Small Ways Your Dive Store Can Trim Costs and Inexpensively Build Sales

So how many times have you been asked just how badly the soft economy affects your business? "It's tough," says Robyn Newton, co-owner of Rick's Dive and Travel in Little Rock, Arkansas. "Our last year was really bad compared to…

Donna AskewSeptember 6, 2018

Management Management 101 Marketing Marketing 101 Operations

Coming Together: Building a Scuba Community Through Collaboration

We're well into a brand-new year, but despite all the changes it brings, we in the dive industry are faced by some of the same old problems. This is often the time we're thinking about ways to help build our…

Robert N. RossierSeptember 20, 2017

Management Management 101

Congratulations, You’re a Leader! Now Serve: Service Leadership As a Management Style.

SO HOW DID WE GET HERE? To dive center management or ownership, that is. For most of us it was a passion for diving that led to numerous courses and certifications over the years, with hours of dive retail experience,…

Tec ClarkSeptember 20, 2017

Burnout Management Management 101 Merchandizing Operations Owner Life Staff

Just Do It. Beating Procrastination to Make Yourself – and Your Dive Center – More Productive

Read this now. Really. Right now. It's only going to take you five minutes -- maybe 10, tops -- but it'll change the way you work. Close the door if you need the quiet, and get a cup of coffee…

Greg LasloMarch 23, 2017

Management Management 101

A Strong Finish: How to Make Student Referrals a Win-win for All Involved

You work hard training your scuba students, spending as much time as necessary in the classroom and the pool. You pour your heart into making sure they have fun and will be safe when reaching open water. You've taught them…

Donna AskewJuly 15, 2015

Customer Service Employment & Staffing Management Management 101 Staff

What Makes a Good Instructor? a Retailer’s Perspective

During my career in the diving industry I've had the good fortune of working for two of the top dive retail businesses in America. One was a California-based company, while the other was in Florida, so having worked on both…

Alex BrylskeNovember 10, 2014

Employment & Staffing Management Management 101 Staff

Infighting: How to Resolve Conflict Among Your Dive Store Staff

"Lester" wasn't a star employee. He was a nice enough guy and all, but he'd need a hand for most of the tasks he was assigned. Unfortunately, the boss took it easy on him, and that left the rest of…

Greg LasloFebruary 18, 2013

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