Of course you want your dive center to have success, with more sales and more profit. So can you answer these two questions? How many people call or come into your dive center to inquire about diving? How many of…
DCB StaffOctober 8, 2021
In dive retail there are two ways to make more money: Manage your expenses to spend less, and sell more. That's only philosophically true. You can unwittingly cut expenses on things that are needed to produce income and actually hurt the…
DCB StaffJuly 8, 2021
Imagine running a business in which the only information you have is the balance of your checking account and the bills that have to be paid. You have no information about the parts of your business that are contributing to…
Jim LaubeSeptember 11, 2018
For most dive retailers, the importance of understanding and paying attention to their profit-and-loss statement (P&L) is obvious: The P&L shows your sales volume, how much money you're making (hopefully) and your labor and other costs. If set up properly,…
Jim LaubeSeptember 10, 2018
Expenses that can generate income are good employees, advertising that works, the store van, your Web site, even the rent. Yes, you pay for them from the same checkbook, and yes, they show up on the profit-and-loss (P&L) statement below…
Mark YoungSeptember 9, 2018
So how many times have you been asked just how badly the soft economy affects your business? "It's tough," says Robyn Newton, co-owner of Rick's Dive and Travel in Little Rock, Arkansas. "Our last year was really bad compared to…
Donna AskewSeptember 6, 2018
With the economy showing signs of recovery, many would-be storeowners now want to be, and many established retailers are looking to grow their businesses. Customer counts are building and weaker competitors have fallen by the wayside. There is no shortage…
David T. Denney Esq.July 4, 2018
As we enter the New Year a fundamental question confronting business owners and management all over North America is, "How do we grow our business and boost our bottom line?" This is an especially challenging question for dive centers because…
Marty SnydermanMarch 23, 2017
What happens to your dive store in the event the power goes out somewhere, it gets hit by a weather-related event and has to close for several weeks, a car crashes through your front window or a disaster of any…
Ginny YoungNovember 5, 2012
