Featured Archives - Dive Center Business

Dive Instruction Employment & Staffing Featured Hiring Hiring Instructors Management Staff Staffing

Finding the Right Person for the Job: A Structured Guide to Hiring

As the diving season approaches, many dive centers ramp-up their staff to handle the influx of classes taught, retail sales, dive trips and dive travel excursions. Unfortunately, hiring the right people can be a challenging process. In our dive industry…

Tec ClarkAugust 23, 2021

Featured Marketing Marketing 101 Retail Selling Selling

The Value Of Value Selling: Competing with Value, Not Price

Don't you love a good deal? I mean who doesn't? Most people possess enough common sense to stretch their hard-earned dollars and maximize their purchasing power. Sales and deals interest us, and they even guide our purchasing decisions. Fear of…

Tec ClarkJuly 9, 2021

Branding Featured Marketing Marketing 101

Why Branding is Important to Your Business

Have you ever participated in an experiment to see if you could recognize the silhouettes of different corporate logos? I think I completed a dozen of these in business school alone. The experiment tests the scope and reach of the…

Tec ClarkJune 23, 2021

Featured

Being Brilliant: How to Boost Your Creativity to Build Your Business

Apparently, to think outside the box, you actually have to get outside the box. That's according to a recent study by an international team of workplace researchers. They wanted to test the creativity of workers, so they sat one group…

Greg LasloOctober 21, 2020

Accounting Featured Finance Management Marketing 101 Profit Centers Retail Selling

Above the Line: when Is an Expense Not an Expense? the Right Answer Practically Determines the Kind Of Business You Can Have.

Expenses that can generate income are good employees, advertising that works, the store van, your Web site, even the rent. Yes, you pay for them from the same checkbook, and yes, they show up on the profit-and-loss (P&L) statement below…

Mark YoungSeptember 9, 2018

Featured Marketing Selling

The Ageless Diver: Keeping Your Customers Diving into Their Golden Years

Editor's Note: I entered the dive industry in the 1980s, along with a wave of fellow so-called baby boomers, propelled by an unparalleled popular interest in the aquatic realm and exploration. This generation watched the first moon landing on television,…

Dan OrrSeptember 1, 2016