As a dive center owner, you could be forgiven for wondering when you joined the circus. With all the juggling of tasks and responsibilities, all that’s missing is a lion and a unicycle. It’s not just that you have a…
Bill MatthiesNovember 23, 2021
The most important number in this business is your student count. Obviously students wind up providing much of your income, but that's not why. It's because they become multipliers. Most people come into scuba because a friend or relative got…
Mark YoungOctober 8, 2021
Of course you want your dive center to have success, with more sales and more profit. So can you answer these two questions? How many people call or come into your dive center to inquire about diving? How many of…
DCB StaffOctober 8, 2021
Your scuba course offerings are filling well. You and the rest of your instructional staff are teaching every weekend and some weeknights. You aren’t complaining, but lightening the teaching load on the existing staff would prevent the dreaded instructor burnout.…
Donna AskewAugust 23, 2021
Editor’s Note: With online training in scuba instruction becoming more prevalent, and a dropout rate and customer disconnect much higher than with traditional learning, blended learning models (a combination of online and personal classroom-type instruction) are being used more by…
Cathryn Castle GarciaAugust 23, 2021
As the diving season approaches, many dive centers ramp-up their staff to handle the influx of classes taught, retail sales, dive trips and dive travel excursions. Unfortunately, hiring the right people can be a challenging process. In our dive industry…
Tec ClarkAugust 23, 2021
If you’ve been an instructor for a few decades, you can easily cite the tremendous innovations in learning technology. From the days of mimeographed training manuals and chalk talks, to white boards and slide carousels, to multimedia training, it has…
Robert N. RossierJuly 9, 2021
Think about the last course in which you participated as a student. Considering your profession, it was probably scuba related. However, it could have been any other area of interest to you such as cooking, driving, computers or educational seminars…
Tec ClarkJuly 9, 2021
If you've been in retailing or any service-based business for a while, you realize that you can control many of the facets of your business that influence customer satisfaction. You can set and demand a level of professionalism, courtesy, and…
Barry K. ShusterJuly 8, 2021
