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Facility Facility Maintenance Maintenance Operations Retail Selling 101 Selling

Everything Speaks: Paying Attention to Details Will Benefit Your Dive Center

In the world of business training and consultation, a hallmark area of development has been in customer service, especially in the verbal communications piece of customer service. Everything from greeting the customer to closing the sale is pored over with…

Tec ClarkMay 4, 2021

Operations

How to Win at the ‘Why’ Of Diving: Tips for Doing Dive Retail Differently

I recently relocated to a new city with lots of options in terms of fitness centers and yoga studios. In fact, two yoga studios are within walking distance of my new home. While out exploring the neighborhood I made impromptu…

Cathryn Castle GarciaMay 9, 2019

Finance Management Management 101 Operations

Those Pennies Add Up: Small Ways Your Dive Store Can Trim Costs and Inexpensively Build Sales

So how many times have you been asked just how badly the soft economy affects your business? "It's tough," says Robyn Newton, co-owner of Rick's Dive and Travel in Little Rock, Arkansas. "Our last year was really bad compared to…

Donna AskewSeptember 6, 2018

Operations Retail Selling 101 Selling

Simple Math: the Most Important Numbers in Dive Retail

This article originally appeared in Dive Center Business in 2005. Before this gets going, here are a few disclaimers: Despite the title, THIS IS NOT AN ACCOUNTING ARTICLE. I mention that because I want you to keep reading it. Next,…

Mark YoungFebruary 17, 2018

Management Management 101 Marketing Marketing 101 Operations

Coming Together: Building a Scuba Community Through Collaboration

We're well into a brand-new year, but despite all the changes it brings, we in the dive industry are faced by some of the same old problems. This is often the time we're thinking about ways to help build our…

Robert N. RossierSeptember 20, 2017

Burnout Management Management 101 Merchandizing Operations Owner Life Staff

Just Do It. Beating Procrastination to Make Yourself – and Your Dive Center – More Productive

Read this now. Really. Right now. It's only going to take you five minutes -- maybe 10, tops -- but it'll change the way you work. Close the door if you need the quiet, and get a cup of coffee…

Greg LasloMarch 23, 2017

Marketing Marketing 101 Operations Opinion This Works for Us

Building Referral Business: a Few Good Twists Bring in Friends and Family

For niche markets like scuba, word-of-mouth is vital; however, to make it truly effective, you need to find ways to translate it into new business. The good news is you have the most important ingredient for success: enthusiastic and satisfied…

Robert N. RossierJuly 15, 2015

Operations

Don’t Dodge Your Manufacturing and Training Sales Reps…They Offer More Than You Might Know

The phone rings and it's one of your manufacturers' representatives (aka rep) on the telephone. So, how do you react? Do you quietly signal your staff that you're busy right now and can't talk? Or, if you answer the phone,…

Donna AskewSeptember 25, 2014

Delegation Management Operations Owner Life Owner Life

’til Depth Do Us Part: Sharing the Dive Center Ownership Life with Family

JOINTLY OWNING AND RUNNING A BUSINESS WITH A PARTNER, NO MATTER WHAT THE RELATIONSHIP, WILL ALWAYS INVOLVE SIGNIFICANT CHALLENGES THAT MUST BE OVERCOME OR ENDURED. What happens when the partner (or partners) is your spouse, parent or child? Is it…

Donna AskewApril 13, 2014

Insurance Legal Management Operations

Keeping Up with the Jones Act: Beneath the Law’s Waters Swims a Great White Shark Of a Problem for Unaware Dive Boat Operators – Article 1.

Editor's note: Have you heard of the Jones Act? Do you understand it? If you say "no" to either or both of these questions, you're not alone. In fact, most attorneys aren't familiar with this law. The Jones Act is…

Richard Lesser Esq.March 3, 2014

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Operations

Everything Speaks: Paying Attention to Details Will Benefit Your Dive Center

How to Win at the ‘Why’ Of Diving: Tips for Doing Dive Retail Differently

Those Pennies Add Up: Small Ways Your Dive Store Can Trim Costs and Inexpensively Build Sales

Simple Math: the Most Important Numbers in Dive Retail

Coming Together: Building a Scuba Community Through Collaboration

Just Do It. Beating Procrastination to Make Yourself – and Your Dive Center – More Productive

Building Referral Business: a Few Good Twists Bring in Friends and Family

Don’t Dodge Your Manufacturing and Training Sales Reps…They Offer More Than You Might Know

’til Depth Do Us Part: Sharing the Dive Center Ownership Life with Family

Keeping Up with the Jones Act: Beneath the Law’s Waters Swims a Great White Shark Of a Problem for Unaware Dive Boat Operators – Article 1.

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