THE GUY NAMED T HAD BEEN THE MANAGER AT THE DIVE STORE FOR AS LONG AS I CAN REMEMBER. Always quick with a joke, welcoming of any sort of conversation with his customers, encyclopedic in his product knowledge and happy to…
Greg LasloJune 23, 2021
Let’s think about what makes your dive center what it is. Is it the brands of dive gear you sell? Or is it the training agency you certify your students through? Or your store’s location and the sign out front?…
Tec ClarkMay 4, 2021
As dive center owners and managers, we’d like to think of our workplace as a happy family of smiling workers, each pulling their own weight, and helping those around them to be successful while interacting with eager customers in an…
Robert N. RossierMay 4, 2021
A good sales day at a dive center doesn’t just happen. It takes an investment in sales training for the retail staff to know how to maximize each opportunity with the right approach and motivation as well as to be…
Tracy YoungNovember 1, 2020
At some point in your dive center business you will need to fire an employee or downsize your staff. It is never pleasant, even for experienced corporate managers and human resources professionals, let alone small-business owners. There are situations in…
Tracy YoungNovember 1, 2020
It isn't a stretch of imagination for dive operators to justify in their minds classifying instructors as independent contractors, particularly if their only relationship with the dive store is to teach students. The problem is, it is difficult - if…
Barry K. ShusterOctober 28, 2020
ONCE UPON A TIME it was 1971. The internet hadn’t been invented yet. Life coaching wasn’t a thing yet, either. But there was this one wildly popular “motivational” poster taped to the wall of every sucky workplace’s break room. It was…
Cathryn Castle GarciaNovember 1, 2019
Read this now. Really. Right now. It's only going to take you five minutes -- maybe 10, tops -- but it'll change the way you work. Close the door if you need the quiet, and get a cup of coffee…
Greg LasloMarch 23, 2017
During my career in the diving industry I've had the good fortune of working for two of the top dive retail businesses in America. One was a California-based company, while the other was in Florida, so having worked on both…
Alex BrylskeNovember 10, 2014
