As a dive center owner, you could be forgiven for wondering when you joined the circus. With all the juggling of tasks and responsibilities, all that’s missing is a lion and a unicycle. It’s not just that you have a…
Editor’s Note: With online training in scuba instruction becoming more prevalent, and a dropout rate and customer disconnect much higher than with traditional learning, blended learning models (a combination of online and personal classroom-type instruction) are being used more by…
As the diving season approaches, many dive centers ramp-up their staff to handle the influx of classes taught, retail sales, dive trips and dive travel excursions. Unfortunately, hiring the right people can be a challenging process. In our dive industry…
Think about the last course in which you participated as a student. Considering your profession, it was probably scuba related. However, it could have been any other area of interest to you such as cooking, driving, computers or educational seminars…
One of the things that sets humans apart from other species is our capability for complex verbal communication. Some 6,500 languages are spoken around the globe, and with more than a million words in the English language alone, the ability…
If you don’t tell, they won’t know. If they don’t know, you can’t sell. If you don’t sell, they won’t buy. Just about every dive center offers private scuba classes. Of course some stores are more successful than others with…
Whether you're taking students to a local quarry for the day or you're heading around the world on a two-week adventure to Thailand, I'd venture to say that most of the concerns for you, the trip leader, are about the…