It's probably safe to say that one of the most difficult aspects of dive retailing is selling. People have vastly different sales abilities and levels of comfort. You may be good at selling but others in your store may not…
Greg LasloJuly 11, 2021
THE GUY NAMED T HAD BEEN THE MANAGER AT THE DIVE STORE FOR AS LONG AS I CAN REMEMBER. Always quick with a joke, welcoming of any sort of conversation with his customers, encyclopedic in his product knowledge and happy to…
Greg LasloJune 23, 2021
Editor's Note: It's probably safe to say that one of the most difficult aspects of dive retailing is selling. People have vastly different sales abilities and levels of comfort. You may be good at selling but others in your store…
Greg LasloJanuary 12, 2021
Establish what you stand for. Define what your shop, in its ideal incarnation, does — say, education, adventure, conservation, community or sales — so you can allocate resources, and move toward that goal with services, core practices and new ventures…
Greg LasloOctober 29, 2020
Apparently, to think outside the box, you actually have to get outside the box. That's according to a recent study by an international team of workplace researchers. They wanted to test the creativity of workers, so they sat one group…
Greg LasloOctober 21, 2020
When you're fishing for new customers, it's definitely not catch and release. You spend good time and money attracting each prospective diver, so it should be hard to let any get away. Yet not everyone is ready -- right then…
Greg LasloOctober 14, 2017
IT MAY BE THE BEST OF TIMES. It may be the worst of times. It all depends on how you think about your prospective customers coming to you with more knowledge than ever. Here, deep into the information age, consumers'…
Greg LasloSeptember 20, 2017
Read this now. Really. Right now. It's only going to take you five minutes -- maybe 10, tops -- but it'll change the way you work. Close the door if you need the quiet, and get a cup of coffee…
Greg LasloMarch 23, 2017
THE JOKE AMONG FRIENDS IS THAT I CARRY A SMARTPHONE ALMOST EXCLUSIVELY TO LOOK UP ARCANE TRIVIA. While that's more true than I'd care to admit, I do occasionally use it to check weather and scores, find directions, trade text…
Greg LasloMarch 15, 2017
