Let's remember back to mid-November of last year. The DEMA Show. Las Vegas. Got it? I know a lot has happened since then, but it's time to check in with your travel program plans. While at the show you attended…
Donna AskewSeptember 20, 2016
Editor's Note: Dive Center Business ran this article a number of years ago, while the country was in the throes of a recession. Deals abounded, including no-interest financing, value meals, BOGOs, and you name it. At the time, all retail…
Greg LasloJanuary 23, 2014
It is once again that time of year, when bells are ringing, colorful lights are twinkling and malls are flooded with masses of shoppers. The decorations showed up weeks ago in your favorite department stores. Now the holiday season truly…
Donna AskewNovember 20, 2013
I like to shop. It's kind of an academic thing. Some people do museums, others do art galleries, but I do the local Plaza de Overdraft shopping center. After on-again, off-again gigs in the retail world, the whole store vibe…
Greg LasloFebruary 18, 2013
To be perfectly honest, it seemed like a big waste of time to send me to a repair course. After all, I thought they kept me plenty busy without assigning me duties back on the workbench, but when my manager…
Greg LasloFebruary 18, 2013
You only have to draw from your experiences as a consumer to realize that as customers enter any store they immediately begin forming an impression that will influence the duration of their shopping experiences. In many cases, whether you immediately…
Dawn ArcieriNovember 5, 2012
Not long after finishing college, I attended an outdoor-educator course in Colorado. As it turns out, there was another student from my hometown. He noticed my gear, and mentioned he'd never seen me before -- he worked in the only…
Greg LasloNovember 5, 2012
Everyone loves a good deal. You do, I do, even your best bud Bob does, and that's part of why he comes to your shop. Especially after you gave him that sweet deal on a new regulator. No wonder he…
Greg LasloOctober 10, 2010
To my friend, a reasonably well-educated, extremely enthusiastic person who was not very experienced as a world traveler, calculating the costs of running a dive trip from his soon-to-open dive center seemed easy. He thought that all he would need…
Marty SnydermanMarch 2, 2009
