It's that time of year again. The next 30-60 days is the hottest time of the year for gift card sales. (The Google Trends chart above is proof!) If you want to cash in on the holiday season, set your gift card…
You’ve surely heard the old adage, “It’s what’s inside that counts.” In our line of work, the fill station is the heart of the dive center. Without the ability to pump compressed gas into cylinders, we’re dead. Yet in some…
It's not too late. You can still capitalize on the hottest time of the year for gift card sales. We've included resources for stores in need of a last-minute gift card infrastructure in the links below. Selling gift cards yields several benefits, the most notable of which is an immediate bump in…
The holiday hangover is real. You’ve spent November and December promoting holiday sales and helping customers find the perfect gift. Then comes…January. Ouch. The lights of December are gone. Local diving has fallen out of favor with fair-weather divers, and unless things…
Expenses that can generate income are good employees, advertising that works, the store van, your Web site, even the rent. Yes, you pay for them from the same checkbook, and yes, they show up on the profit-and-loss (P&L) statement below…