The holiday shopping season doesn't seem to be the make-or-break time of year for dive retailers that it is for other retailers. We get busy but don't seem to get the mad seasonal rush that other types of stores do.…
Patricia LuebkeNovember 3, 2021
In 2018, more than 114 million Americans managed to pull themselves out of a tryptophan daze to go shopping over Thanksgiving weekend. Another hundred million or so also made purchases online. Brick-and-mortar sales and e-commerce combined, consumers in 2018 spent over $150 billion…
DCB StaffOctober 11, 2021
Don't you love a good deal? I mean who doesn't? Most people possess enough common sense to stretch their hard-earned dollars and maximize their purchasing power. Sales and deals interest us, and they even guide our purchasing decisions. Fear of…
Tec ClarkJuly 9, 2021
It's important to come together as a community to help each other survive and thrive during difficult times. We've appreciated our survey respondents' willingness to share, and hope you all do as well. This openness is something that can benefit the…
DCB StaffJuly 8, 2021
Many dive centers rely on students who are learning to dive so that they can go use their new skills at a bucket list destination with aquamarine water and white sand beaches. But COVID-19 has thrown the world upside down, and we aren’t…
DCB StaffJuly 8, 2021
Have you ever participated in an experiment to see if you could recognize the silhouettes of different corporate logos? I think I completed a dozen of these in business school alone. The experiment tests the scope and reach of the…
Tec ClarkJune 23, 2021
It's that time of year again. The next 30-60 days is the hottest time of the year for gift card sales. (The Google Trends chart above is proof!) If you want to cash in on the holiday season, set your gift card…
DCB StaffJune 5, 2021
Dive Right In Barbecue! Dive and Dine! 20th Store Anniversary Bash! Pirate’s Scavenger Dive! Tax Day Party! All of these have the potential to bring a crowd of current customers and prospective divers. Or not. If you are like many…
Donna AskewMay 4, 2021
The winter season is upon us, and with it comes shorter, colder days, longer nights, and conditions that conspire to keep customers out of the water, out of the dive centers, and in the comfort of their own living rooms.…
Robert N. RossierMay 4, 2021
It's not too late. You can still capitalize on the hottest time of the year for gift card sales. We've included resources for stores in need of a last-minute gift card infrastructure in the links below. Selling gift cards yields several benefits, the most notable of which is an immediate bump in…
DCB StaffDecember 8, 2020
