Back when I ran a retail chain we spent an awful lot of time trying to figure out why store A did well, while store C did not. We knew that the answer held the key. The frustration was that…
Mark YoungAugust 22, 2021
Editor's note: Many believe that either you are born a salesperson, or you're not. In fact, selling is a skill that can be developed. And in a way it's like many of the diving skills that you teach. It can…
Tom GundrumJuly 10, 2021
If you've been in retailing or any service-based business for a while, you realize that you can control many of the facets of your business that influence customer satisfaction. You can set and demand a level of professionalism, courtesy, and…
Barry K. ShusterJuly 8, 2021
Even in the rosiest of circumstances, it’s challenging to be a good leader. Throw in COVID-19, travel bans and social distancing restrictions…well, let’s just say dive center owners and managers have probably been doing their fair share to support the…
DCB StaffJuly 8, 2021
Who knows the nitty-gritty details of your dive store better than anyone? Your employees. The people who work the trenches day in, day out have a different level of understanding than even you do of their jobs, the customers they deal…
DCB StaffJuly 8, 2021
As we discussed a few weeks back, your customers’ experience is clearly the #1 driver of loyalty and sales in your dive store. But, what is the #1 driver of their experience? Your people. Your staff is responsible for executing virtually…
DCB StaffJuly 8, 2021
Your dive store’s success is ultimately decided by the quality of the customer experience. Period. It's true, just read the millions of Yelp and other social media comments that guests post about businesses. Whether the comment is complimentary or complaintive, over…
DCB StaffJuly 8, 2021
"Bad Boss" is a broad term. Like anything, there are kind-of-bad ones and really bad ones. "There's something of a continuum of bad bosses, from the bad bosses who are the powerful tyrants and really into control, to those who…
Greg LasloJuly 1, 2021
Divers Alert Network (DAN) recently introduced a Hazard Identification and Risk Assessment (HIRA) program to the industry. The new program will include educational material, business analysis tools, training and marketing opportunities designed to create a new standard of safety, bolster business and help…
Francois BurmanJune 24, 2021
