Most of you reading this magazine are firmly in place in your dive store; the property is bought or you are in a lease that is a long-done deal. But at some point in the future you may open another…
DCB StaffFebruary 1, 2009
On a typical Saturday afternoon at your dive store, you're helping a new diver select her first dive computer. Several customers mill about the sales floor, admiring gadgets, pricing equipment, chatting with store staff, and making purchases. These include a…
Barry K. ShusterJanuary 27, 2009
You might very well ask why we would offer an article on selling your dive store. I thought the purpose of your magazine was to help me stay in business, not walk away from it, you say. Anyway, I'm too…
Mark YoungJanuary 23, 2009
If you are even a casual television viewer, you have become accustomed to seeing the magic of makeovers. Whether it's rebuilding and redecorating an entire house or refurbishing a single room or two, we know how makeovers work. You start…
Patricia LuebkeJanuary 22, 2009
For more than 30 years my father owned a small business. At least once a year he had to meet with his lawyer, his accountant and his insurance agent. While he knew that the advice these professionals were giving him…
DCB StaffJanuary 22, 2009
If you are already a dive store owner, there may come a time when you are ready to sell your dive store. If you are a dive instructor or dive store employee, you might have an eye on the day…
Barry K. ShusterJanuary 22, 2009
If your customers have trip insurance, they may be reimbursed for some or all of their losses. If they are uninsured, an unfortunate event can become even more costly and distressing. As a dive center owner or manager, you want…
Donna AskewJanuary 22, 2009
Tanks need to be filled, a dozen regulators and BCDs are queued in the repair department waiting for service, classes are filling up, requiring good instructors, and several trips are scheduled and filled. Oh, yeah, and someone has to be…
Donna AskewJanuary 22, 2009
Between dives, get them talking about other trips and classes they have been a part of. You don't want to do all the talking, but it will be to your advantage to make sure the topics of the day are…
Donna AskewJanuary 21, 2009
