The holiday shopping season doesn't seem to be the make-or-break time of year for dive retailers that it is for other retailers. We get busy but don't seem to get the mad seasonal rush that other types of stores do.…
Patricia LuebkeNovember 3, 2021
Editor’s note: With this issue of DCB aimed to stimulate thought about ways to improve your business (either by increasing sales or managing costs), we asked Donna Askew to address the most important, costly and invasive piece of equipment in…
Donna AskewJuly 28, 2021
Editor's note: Many believe that either you are born a salesperson, or you're not. In fact, selling is a skill that can be developed. And in a way it's like many of the diving skills that you teach. It can…
Tom GundrumJuly 10, 2021
I proposed this article because of the variety of classrooms I have seen over the past 25 years while teaching underwater photography seminars, and the different moods that the classrooms seem to create before my seminars even start. Some classrooms…
Marty SnydermanJuly 8, 2021
EDITOR'S NOTE: This is the fourth installment in a series of articles addressing different aspects of selling, or perhaps better put, different parts of the selling skill. The first article discussed understanding your customers -- specifically the four different personality…
Tom GundrumJuly 8, 2021
There are more than 2,629 four-year colleges and 1,685 community colleges in the United States, according to the National Center for Education Statistics, Digest of Education Statistics, 2008. There were more than 18.2 million students enrolled in colleges and universities…
Donna AskewJune 25, 2021
Divers Alert Network (DAN) recently introduced a Hazard Identification and Risk Assessment (HIRA) program to the industry. The new program will include educational material, business analysis tools, training and marketing opportunities designed to create a new standard of safety, bolster…
Reilly FogartyJune 23, 2021
You’ve surely heard the old adage, “It’s what’s inside that counts.” In our line of work, the fill station is the heart of the dive center. Without the ability to pump compressed gas into cylinders, we’re dead. Yet in some…
Reilly FogartyMay 4, 2021
Editor’s note: This is the fourth installment in a series of articles that relate to a Hazard Identification and Risk Assessment (HIRA) program that Divers Alert Network introduced to the industry to include educational material, business analysis tools, and training…
Reilly FogartyMay 4, 2021
