Customer Service 101

We know you've heard it before, but when was the last time you reminded your staff just how important each customer is? Our customer is the most important person in our business. Our customers are not dependent on us. We are dependent on them. Our customers are not an…

Your dive store’s success is ultimately decided by the quality of the customer experience. Period. It's true, just read the millions of Yelp and other social media comments that guests post about businesses. Whether the comment is complimentary or complaintive, over…