It is no secret that new divers are the lifeblood of our industry and creating more new divers is one of the critical tasks of a dive center owner and manager. Of course, word of mouth, by asking current customers…
DCB StaffApril 13, 2014
For retailers, the practice of discounting products and services is perhaps one of the most important areas of business consideration. In major retail operations like Sears, discounting doesn't apply at the store management level because the price is the price.…
DCB StaffJuly 14, 2010
Deal or No Deal. That's the name of a popular television show, but it's a question that's often on the minds of many dive storeowners and the people who sell with them. The customer may just be browsing; the customer…
DCB StaffFebruary 4, 2009
The airlines are struggling for profits. Due to increasing costs and attempts to fill as many seats as possible, airlines are flying smaller planes whenever possible, which sometimes creates a need to leave luggage and/or passengers behind. Airlines also overbook…
DCB StaffFebruary 2, 2009
Most of you reading this magazine are firmly in place in your dive store; the property is bought or you are in a lease that is a long-done deal. But at some point in the future you may open another…
DCB StaffFebruary 1, 2009
For more than 30 years my father owned a small business. At least once a year he had to meet with his lawyer, his accountant and his insurance agent. While he knew that the advice these professionals were giving him…
DCB StaffJanuary 22, 2009
Editor's note: Usually we would not publish an opinion piece without giving the author credit. We do know who this person is, but understand and respect the reason why he does not want to be identified. He has agreed to…
DCB StaffJanuary 2, 2009
