DCB Staff, Author at Dive Center Business

Overcoming the FEAR Factor

The predominant emotion today is fear. Fear of contracting the virus or transmitting it to someone else. As you prepare to reopen some parts of your dive center, recognize that many folks, even some of your regulars, are going to…

DCB StaffJuly 8, 2021

Employee Development Owner Life Owner Life Profit Tips Staff Time Management

What Are YOU Doing That Someone Else Could Do?

One of the greatest occupational hazards for dive center owners is job burnout. They might have started the business doing everything and still have a hand in everything, and maybe they’re workaholics. Well, maybe they’re workaholics because of the way they still…

DCB StaffJuly 8, 2021

Dive Instruction Profit Tips

Training is critically important to your dive store.

Duh! That’s as obvious as saying that you need to open your doors in the morning. But do you know just how important it is? Consider this: According to the latest Dive Center Business year-end retail survey, in 2019 training sales were down in 87 percent of…

DCB StaffJuly 8, 2021

Profit Tips

How much do you love your own dive shop?

Ask most any dive center owner what they wish they had more of and you'll probably get similar answers. Higher sales and more customers rank as the top desires for most businesses, not just dive stores. Dive centers, like most businesses,…

DCB StaffJuly 8, 2021

Management Management 101 Profit Tips

The Three Most Powerful Words in Management

Who knows the nitty-gritty details of your dive store better than anyone? Your employees. The people who work the trenches day in, day out have a different level of understanding than even you do of their jobs, the customers they deal…

DCB StaffJuly 8, 2021

Employee Development Employee Retention Employment Management Profit Tips Staff Staffing

Something Even MORE Important Than Customer Experience

As we discussed a few weeks back, your customers’ experience is clearly the #1 driver of loyalty and sales in your dive store. But, what is the #1 driver of their experience? Your people. Your staff is responsible for executing virtually…

DCB StaffJuly 8, 2021

Finance Financial Analysis Profit Tips

Marginal Considerations

In dive retail there are two ways to make more money: Manage your expenses to spend less, and sell more. That's only philosophically true. You can unwittingly cut expenses on things that are needed to produce income and actually hurt the…

DCB StaffJuly 8, 2021

Customer Service 101 Management Management 101 Profit Tips

The 3 P’s Your Customers Encounter Each Time They Visit

Your dive store’s success is ultimately decided by the quality of the customer experience. Period. It's true, just read the millions of Yelp and other social media comments that guests post about businesses. Whether the comment is complimentary or complaintive, over…

DCB StaffJuly 8, 2021

DCB Staff

Overcoming the FEAR Factor

What Are YOU Doing That Someone Else Could Do?

Training is critically important to your dive store.

How much do you love your own dive shop?

The Three Most Powerful Words in Management

Something Even MORE Important Than Customer Experience

Marginal Considerations

The 3 P’s Your Customers Encounter Each Time They Visit

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