It's that time of year again. The next 30-60 days is the hottest time of the year for gift card sales. (The Google Trends chart above is proof!) If you want to cash in on the holiday season, set your gift card…
DCB StaffJune 5, 2021
It's not too late. You can still capitalize on the hottest time of the year for gift card sales. We've included resources for stores in need of a last-minute gift card infrastructure in the links below. Selling gift cards yields several benefits, the most notable of which is an immediate bump in…
DCB StaffDecember 8, 2020
Here are the results of our August dive center survey, to update the impact that COVID-19 is continuing to have on the business of dive retail. How are your peers doing as a whole, and what are their thoughts? (You…
DCB StaffAugust 8, 2020
With things beginning to open up in the country, we have surveyed dive centers again to gauge the impact COVID-19 is having on your business. We want you to know how dive retail as a whole is doing (and improving)…
DCB StaffJuly 8, 2020
With things beginning to open up in the country, we have surveyed dive centers again to gauge the impact COVID-19 is having on your business. We want you to know how dive retail as a whole is doing (and improving)…
DCB StaffJune 8, 2020
In our most recent survey, we asked if you've applied for the Payroll Protection Program (PPP) or the Economic Injury Disaster Loan (EIDL) Program, if you've received funding, are waiting or have been turned down, and your guidance for other…
DCB StaffApril 8, 2020
The business effects of Coronavirus in the dive industry have come on quickly, and this survey is an attempt to gauge how it is affecting dive retailers. We realize it's too early to assess the impacts of what is going…
DCB StaffMarch 8, 2020
The holiday hangover is real. You’ve spent November and December promoting holiday sales and helping customers find the perfect gift. Then comes…January. Ouch. The lights of December are gone. Local diving has fallen out of favor with fair-weather divers, and unless things…
DCB StaffNovember 8, 2019
Good economic news. Personal income continues its climb, increasing by $47.8 billion (0.3 percent) in March according to estimates released by the Bureau of Economic Analysis. The increase in personal income primarily reflected increases in wages and salaries, social security…
DCB StaffMay 1, 2018
