Once upon a time I worked at a dive center that had a sign stapled to the pegboard wall above the equipment repair bench that read, “The floggings will continue until morale improves.” Sure, it was meant to be a…
As we discussed a few weeks back, your customers’ experience is clearly the #1 driver of loyalty and sales in your dive store. But, what is the #1 driver of their experience? Your people. Your staff is responsible for executing virtually…
THE GUY NAMED T HAD BEEN THE MANAGER AT THE DIVE STORE FOR AS LONG AS I CAN REMEMBER. Always quick with a joke, welcoming of any sort of conversation with his customers, encyclopedic in his product knowledge and happy to…