As I See It Archives - Page 2 of 2 - Dive Center Business

A Good Attitude Will Serve You Well

When I started out in the scuba rep business after graduating from college more than 25 years ago, I had the benefit of working with some talented old-timers. Asking for their advice on how to be successful in this business…

Jim MapesFebruary 17, 2009

As I See It Opinion

The Truth? You Can Buy Publicity

As a small-town newspaper publisher, I read Patricia Luebke's article in the last edition of Dive Center Business. For those who didn't read it, the article was about how to get publicity for your store in your local media. After…

Mark VastoFebruary 1, 2009

As I See It Burnout Opinion Owner Life Owner Life

Easing into Retirement: a Dive Store Owner Has the Foresight and Wisdom to Plan

Fifteen years ago I decided to leave the corporate world with the fat paychecks, an unlimited expense account, 401(k) plan, etc., and do something I really enjoyed. I took my business suits and ties to Goodwill, gave back my company…

Jamie TuckwellJanuary 21, 2009

As I See It Local Diving Marketing 101 This Works for Us Travel

‘Teach Them, Then Take Them’: How We Use Local Diving to Keep Business Thriving

Bill Matthies, president of Minnesota School of Diving Inc., sent us this letter on how local diving benefits his business. His Midwest dive center is near a number of flooded mines, which provide local diving opportunities for his students and…

Bill MatthiesJanuary 13, 2009

As I See It Opinion Retail Selling 101

Are We Selling the Right Product?

I am going to open this article by making a rather brash statement: No one has ever walked into or called a dive store wanting to learn to scuba dive. When I say this in dive centers, I usually get…

Mike HillJanuary 12, 2009

As I See It Opinion This Works for Us

Hindsight Is 20/20

Who hasn't heard the expression, "Hindsight is 20/20 vision"? It's as old as the hills. Sometimes expressions get so familiar that we lose sight of what they really say. What this one means, of course, is that whatever you look…

Edward ReidelJanuary 10, 2009

As I See It Opinion

It’s What You Learn After You Know It All That Counts

In my travels around the territory, I find that the level of knowledge about the sport of scuba diving is very good at the stores I visit. Owners and staff know about such things as the difference between balanced and…

John CarterJanuary 3, 2009

As I See It Opinion

You’re Looking in the Wrong Place

Editor's note: Usually we would not publish an opinion piece without giving the author credit. We do know who this person is, but understand and respect the reason why he does not want to be identified. He has agreed to…

DCB StaffJanuary 2, 2009

As I See It Opinion Retail Selling 101 Selling

Facing Down the Online Shopper…how Stores Can Avoid Losing Sales to the Internet

Our store's mission statement promises "To provide our customers with an outstanding experience above and below the water by a dedicated, professional staff that puts the customer first and foremost. We strive to be at the forefront of diver education,…

Todd PlaiaDecember 30, 2008

As I See It Opinion Technical Diving

Technical Diving: Shifting Your Perspective Toward Profit

Too many retailers are not taking advantage of the potential for increasing the business offered by potential technical divers. As a field rep for a technical diving equipment manufacturer, it appears to me that this has more to do with…

Bruce BearfeldDecember 28, 2008

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As I See It

A Good Attitude Will Serve You Well

The Truth? You Can Buy Publicity

Easing into Retirement: a Dive Store Owner Has the Foresight and Wisdom to Plan

‘Teach Them, Then Take Them’: How We Use Local Diving to Keep Business Thriving

Are We Selling the Right Product?

Hindsight Is 20/20

It’s What You Learn After You Know It All That Counts

You’re Looking in the Wrong Place

Facing Down the Online Shopper…how Stores Can Avoid Losing Sales to the Internet

Technical Diving: Shifting Your Perspective Toward Profit

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