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Marketing Marketing 101 Retail Selling 101 Selling

Promoting and Selling Continuing Education in Your Store

Con ed provides fees and add-on sales such as manuals and ancillary gear, including dive lights and underwater photography equipment. But it doesn't stop there. Divers with advanced training are more likely to buy equipment and travel. And given the…

Alex BrylskeJanuary 12, 2009

Marketing Seasonal

No Seasonal Rush? Try a Little Marketing, Merchandising, and Stocking

For most retailers, the holiday season, which includes Christmas, Hanukkah, and Kwanzaa, and unofficially begins the day after Thanksgiving, is the busiest time of year. For most of the big clothing, toy, and sporting goods chains, and even many mom…

Kurt AllansonJanuary 12, 2009

Local Diving Marketing Marketing 101 Travel

Happy Campers: Combining Scuba with Camping Can Provide a Low-cost and Popular Service

Dive camping? you ask. Do I look like an Eagle Scout? Does my store look like the headquarters for the Junior Woodchucks of America? If you've never thought of combining these activities, you're not alone. When we think of dive…

Donna AskewJanuary 7, 2009

Marketing Marketing 101

Can’t Buy Me Love? Customer Loyalty Programs Examined

It is a commonly accepted business belief that it is far more expensive to acquire a new customer than it is to retain one. That's often cited to stress the importance of your existing customer base. One expert, Fred Reichheld,…

Marty SnydermanJanuary 2, 2009

Marketing Marketing 101

Share Of Mind: Branding Your Dive Store Through Diver Education

I'm a Macophile -- one of the less than 5 percent of all computer users who refuses to do Windows. Though I started out with PCs, I took my bite of the Apple back in 1988 when an incident turned…

Alex BrylskeDecember 20, 2008

Marketing Marketing 101 Travel

How to Make More Money and Have More Fun with Your Land-based Dive Trips

It is the day after one of my groups has returned from a land-based dive trip, and my telephone is ringing -- again. I pick up the receiver to hear, "So, when can I give you my deposit for next…

Donna AskewDecember 13, 2008

Marketing 101 Merchandizing Operations

Merchandising Makeover: Five Things You Can Do Today to Jazz Up the Store and Increase Sales

...Makeovers even work with people. Funny what a new wardrobe, new makeup, and a new hairstyle can do for someone's appearance. Throw in porcelain veneers for a new smile, tummy tuck and hair extensions and it's downright amazing what $50,000…

Patricia LuebkeDecember 8, 2008

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