Marketing Archives - Page 3 of 6 - Dive Center Business

The Ageless Diver: Keeping Your Customers Diving into Their Golden Years

Editor's Note: I entered the dive industry in the 1980s, along with a wave of fellow so-called baby boomers, propelled by an unparalleled popular interest in the aquatic realm and exploration. This generation watched the first moon landing on television,…

Dan OrrSeptember 1, 2016

Marketing Marketing 101

Nurturing the Future Of Scuba: Ways to Grow the Women’s Diving Market in Your Dive Center

According to the DEMA Diver Research Project, 43 percent of recreational scuba divers are now women. Given the presence of women consumers in the scuba industry, and their influence on consumer spending, if you aren't merchandising for, and marketing to…

Donna AskewOctober 20, 2015

Marketing Marketing 101 Operations Opinion This Works for Us

Building Referral Business: a Few Good Twists Bring in Friends and Family

For niche markets like scuba, word-of-mouth is vital; however, to make it truly effective, you need to find ways to translate it into new business. The good news is you have the most important ingredient for success: enthusiastic and satisfied…

Robert N. RossierJuly 15, 2015

Marketing Marketing 101

Customers in the ‘new Normal’: Going Way Beyond Word Of Mouth

It is no secret that new divers are the lifeblood of our industry and creating more new divers is one of the critical tasks of a dive center owner and manager. Of course, word of mouth, by asking current customers…

DCB StaffApril 13, 2014

Marketing Marketing 101

New Year, New Website: Dive Store Website Updates You Should Consider for 2014

When is it time to overhaul your store's website? That's a question with which many dive business owners struggle. There are 101 things on which you could spend money; however, in this age, your website might be your customer's first…

Jennifer ShaheenMarch 2, 2014

Marketing Marketing 101 Operations Retail Selling 101 Selling

Happier Holidays: How to Ramp Up Holiday Sales Like the Big Boxes

It is once again that time of year, when bells are ringing, colorful lights are twinkling and malls are flooded with masses of shoppers. The decorations showed up weeks ago in your favorite department stores. Now the holiday season truly…

Donna AskewNovember 20, 2013

Marketing 101 Merchandizing Operations Retail Selling 101

See Me, Feel Me, Touch Me, Buy Me! Five Ways to Make Your Dive Store Merchandise Rock

I like to shop. It's kind of an academic thing. Some people do museums, others do art galleries, but I do the local Plaza de Overdraft shopping center. After on-again, off-again gigs in the retail world, the whole store vibe…

Greg LasloFebruary 18, 2013

Marketing Marketing 101 Seasonal

Be the Santa: Practical Strategies to Have a More Profitable Holiday Season

Small retailers like dive stores have a much more difficult time standing out from the crowd as the holiday shopping season approaches. With corporate retail giants pulling out all stops with advertising to create top-of-mind awareness, the attention of the…

Patricia LuebkeNovember 7, 2012

Dive Travel Business Marketing Retail Selling Travel Trip Leaders

One Diver at Time the Benefits Of Serving the Individual Traveler

A recurring theme in most conversations I have with dive centers these days is the importance of making money in creative and possibly overlooked ways. Many dive resorts, hotels and wholesalers offer commissions on individual travel booked by dive centers,…

Donna AskewNovember 5, 2012

Marketing Marketing 101

Diving Divas: Getting Women into Your Store and into Diving

When I began teaching (a while ago), this was definitely a sport dominated by men. I lived just outside Minneapolis, and the local newspaper ran a half-page article on me, the woman in town making a career of teaching scuba…

Donna AskewApril 26, 2009

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Marketing

The Ageless Diver: Keeping Your Customers Diving into Their Golden Years

Nurturing the Future Of Scuba: Ways to Grow the Women’s Diving Market in Your Dive Center

Building Referral Business: a Few Good Twists Bring in Friends and Family

Customers in the ‘new Normal’: Going Way Beyond Word Of Mouth

New Year, New Website: Dive Store Website Updates You Should Consider for 2014

Happier Holidays: How to Ramp Up Holiday Sales Like the Big Boxes

See Me, Feel Me, Touch Me, Buy Me! Five Ways to Make Your Dive Store Merchandise Rock

Be the Santa: Practical Strategies to Have a More Profitable Holiday Season

One Diver at Time the Benefits Of Serving the Individual Traveler

Diving Divas: Getting Women into Your Store and into Diving

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