Marketing 101 Archives - Page 4 of 5

How to Prosper During the Slow Season

You notice the days are growing shorter. Leaves are collecting on your front yard, and yesterday morning you could see your breath as you walked down the driveway to pick up the morning paper. The kids are back in school,…

Donna AskewFebruary 12, 2009

Management Management 101 Marketing Marketing 101 Operations

Turn a Wrench to Turn a Profit: Equipment Repair Service As a Profit Center and Marketing Machine

Customers seek convenience, which includes being able to have their equipment maintained and fixed where they purchased it. It is a reason why a quality equipment repair service is a must-have for most scuba retailers. A good repair bench builds…

Linda Lee WaldenFebruary 2, 2009

Marketing Marketing 101

Follow the Leaders…Benchmarking Your Store Web Site Against Your Peers

What is the main value of a Web site to a dive retailer? Although the Web has worldwide reach, surprisingly it's the ability to reach out locally and sell people in your community on diving. Need convincing? Picture your store's…

Patricia LuebkeFebruary 2, 2009

Marketing Marketing 101

Talking ’bout Their Generation…how to Tap into Generation X Scuba Spending

To be sure, Xers are a travel-oriented generation; so much so that they're off taking "mileage runs" -- that is, taking trips for the sole purpose of earning frequent-flier miles, provided they can nab a fare that's cheap enough to…

Greg LasloJanuary 24, 2009

Customer Service Marketing 101 Retail Selling 101 Selling

The Sales-friendly Environment: Improving Sales Through Visual Merchandizing

The first shop I taught for had a decrepit, white Chevy van. Actually it used to be white; it had about as much white paint left on it as I have on me right now. It was a sad sight,…

Greg LasloJanuary 23, 2009

Marketing Marketing 101 Travel

Add a Little, Gain a Lot: Creating a Value-added Travel Program

If things ever seem tough in the dive retailing business, consider the farmer's life. If you were selling wheat, you would either have to accept the "going" price (or less) for your crop, or continue to store your product until…

Donna AskewJanuary 23, 2009

Marketing Marketing 101

Cure for the Common Dropout?: the Value Of Dive Clubs to the Dive Retailer

Conquering the scuba dropout rate continues to be the holy grail of scuba marketing. The guy or gal who solves that problem for good should receive some kind of award at the DEMA Show, or at least a couple rounds…

Donna AskewJanuary 22, 2009

Marketing Marketing 101 Travel

How to Cater to and Keep Vip Customers Through Live-aboard Diving

Close your eyes and dream. You are going to a place where you can dive all day, every day. Spectacular scuba diving is literally at your feet. You are surrounded by your best customers, who are delighted by the service…

Donna AskewJanuary 22, 2009

Burnout Marketing Marketing 101 Owner Life

Community Outreach: Good for Your Soul and Maybe Good for Your Bottom Line

I am a child of the '60s. No doubt, like many kids of my generation my view of the world was greatly shaped by the politics, military actions and social turmoil of that era. For me, the result of all…

Marty SnydermanJanuary 21, 2009

Customer Service Marketing Marketing 101 Merchandizing Travel

Travel and Trips Sell: Using Your Dive Travel Program to Build Education and Equipment Revenue

Between dives, get them talking about other trips and classes they have been a part of. You don't want to do all the talking, but it will be to your advantage to make sure the topics of the day are…

Donna AskewJanuary 21, 2009

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Marketing 101

How to Prosper During the Slow Season

Turn a Wrench to Turn a Profit: Equipment Repair Service As a Profit Center and Marketing Machine

Follow the Leaders…Benchmarking Your Store Web Site Against Your Peers

Talking ’bout Their Generation…how to Tap into Generation X Scuba Spending

The Sales-friendly Environment: Improving Sales Through Visual Merchandizing

Add a Little, Gain a Lot: Creating a Value-added Travel Program

Cure for the Common Dropout?: the Value Of Dive Clubs to the Dive Retailer

How to Cater to and Keep Vip Customers Through Live-aboard Diving

Community Outreach: Good for Your Soul and Maybe Good for Your Bottom Line

Travel and Trips Sell: Using Your Dive Travel Program to Build Education and Equipment Revenue

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