Robert N. Rossier, Author at Dive Center Business

Accounting Budgeting Costs Facility Finance Financial Analysis Operations

Lean and Happy: How Cost-Cutting Can Boost Your Business

The holidays are fast upon us, and while it might be a busy time, year-end is also the right time to examine the financial health of your business and look for ways to trim unnecessary fat. Even for a business that keeps its costs…

Robert N. RossierAugust 20, 2021

Classroom Environment Dive Instruction Online Training Training Tips

Keeping the Diver with the Bathwater – How to Balance Scuba E-Learning With Old-School Classroom Experience

If you’ve been an instructor for a few decades, you can easily cite the tremendous innovations in learning technology. From the days of mimeographed training manuals and chalk talks, to white boards and slide carousels, to multimedia training, it has…

Robert N. RossierJuly 9, 2021

Dive Instruction

Bull’s Eye! Hitting the Target As a Successful Scuba Instructor

It's a scene that plays out in dive centers across the country, around the world, every single day. A person enters a dive center, and is greeted by a dive professional. It must be something about the air of confidence,…

Robert N. RossierJuly 8, 2021

Dive Instruction

Best Of Both Worlds: How to Make Online Scuba Education Work for — Not Against — Your Efforts to Be Profitable

If you've been following retail business news lately, you might have read that clothing retailer Urban Outfitters recently purchased a restaurant group. What is particularly noteworthy about the acquisition is that Urban Outfitters, which is in the business of selling…

Robert N. RossierJuly 8, 2021

Management Management 101

How a Solid Business Plan Can Benefit Your Dive Center

We’ve all know and have used the phrase, “Plan your dive and dive your plan.” One of the tenets of safe diving is having a good plan. When we have a plan, we know where we’re going, what we’re doing and how we’re getting there.…

Robert N. RossierJune 24, 2021

Communication Conflict Customer Service 101 Employee Development Management Management 101 Staff

Calming Chaos In the Workplace: Learn to Defuse Difficult Situations

As dive center owners and managers, we’d like to think of our workplace as a happy family of smiling workers, each pulling their own weight, and helping those around them to be successful while interacting with eager customers in an…

Robert N. RossierMay 4, 2021

Customer Service 101 Management Marketing Marketing 101 Seasonal Selling

Focus On the Night Life: Heating Up Sales In the Winter Season

The winter season is upon us, and with it comes shorter, colder days, longer nights, and conditions that conspire to keep customers out of the water, out of the dive centers, and in the comfort of their own living rooms.…

Robert N. RossierMay 4, 2021

Customer Experience Customer Service Merchandizing Retail Selling 101 Selling

The First 5 Minutes: Setting the Stage for Successful Sales

There’s a famous line that says, “All the world is a stage, and we are all just players.” It was cliché when William Shakespeare used it some 400 years ago, and it’s just as well-worn today. But if we think…

Robert N. RossierOctober 27, 2020

Marketing Marketing 101 Retail Selling 101 Selling Travel

What’s in Store for Your Customers? Building Business by Helping Your Customers Create a Bucket List

IT'S DIFFICULT TO SAY EXACTLY WHY ANY ONE INDIVIDUAL TAKES UP DIVING: so many facets of the sport are intriguing, attractive, enticing. But one thing we can depend on is this: once diving becomes a repetitive, ho-hum activity, divers are…

Robert N. RossierOctober 16, 2017

Management Management 101 Marketing Marketing 101 Operations

Coming Together: Building a Scuba Community Through Collaboration

We're well into a brand-new year, but despite all the changes it brings, we in the dive industry are faced by some of the same old problems. This is often the time we're thinking about ways to help build our…

Robert N. RossierSeptember 20, 2017

Robert N. Rossier