When you think about your First Aid and CPR classes, chances are you simply think of it as a requirement for earning Rescue or a professional level of training. You probably offer it any time a rescue class is on…
Donna AskewNovember 3, 2021
Your scuba course offerings are filling well. You and the rest of your instructional staff are teaching every weekend and some weeknights. You aren’t complaining, but lightening the teaching load on the existing staff would prevent the dreaded instructor burnout.…
Donna AskewAugust 23, 2021
Editor’s note: With this issue of DCB aimed to stimulate thought about ways to improve your business (either by increasing sales or managing costs), we asked Donna Askew to address the most important, costly and invasive piece of equipment in…
Donna AskewJuly 28, 2021
There are more than 2,629 four-year colleges and 1,685 community colleges in the United States, according to the National Center for Education Statistics, Digest of Education Statistics, 2008. There were more than 18.2 million students enrolled in colleges and universities…
Donna AskewJune 25, 2021
When hearing the word “etiquette” many people immediately think of sitting up straight and using the correct fork at a fancy dinner party. But there’s more to etiquette, or simply stated, good manners. Merriam-Webster.com’s defines etiquette as “the rules indicating the proper and polite…
Donna AskewJune 24, 2021
How many times have you dropped below the surface at the start of a dive in the ocean, lake, quarry, even the pool and almost instantly felt at one with the underwater world? You felt relaxed, peaceful, as if the…
Donna AskewJune 23, 2021
Dive Right In Barbecue! Dive and Dine! 20th Store Anniversary Bash! Pirate’s Scavenger Dive! Tax Day Party! All of these have the potential to bring a crowd of current customers and prospective divers. Or not. If you are like many…
Donna AskewMay 4, 2021
Packing! Aargh! That’s the feeling for most people when it comes time to pack for a trip. It doesn’t matter if it’s a day trip to the local quarry next Saturday, a weekend trip to Catalina, or a two-week adventure…
Donna AskewNovember 1, 2020
If you don’t tell, they won’t know. If they don’t know, you can’t sell. If you don’t sell, they won’t buy. Just about every dive center offers private scuba classes. Of course some stores are more successful than others with…
Donna AskewOctober 29, 2020
