Retail Selling 101

Most people would agree that dive retailing really got its start in the early 1950s. Until that point, diving had not been a recreational activity. Throughout that decade, though, sport diving began to grow, aided by the publication of books…

The scuba industry is steadfast in its commitment to the younger set, with youth-sized gear, products such as SASY (supplied-air snorkeling for youth), and programs like the Scuba Rangers and PADI Bubblemakers targeting kids. Youngsters flock to water and scuba…