I am going to open this article by making a rather brash statement: No one has ever walked into or called a dive store wanting to learn to scuba dive. When I say this in dive centers, I usually get…
Mike HillJanuary 12, 2009
Con ed provides fees and add-on sales such as manuals and ancillary gear, including dive lights and underwater photography equipment. But it doesn't stop there. Divers with advanced training are more likely to buy equipment and travel. And given the…
Alex BrylskeJanuary 12, 2009
Our store's mission statement promises "To provide our customers with an outstanding experience above and below the water by a dedicated, professional staff that puts the customer first and foremost. We strive to be at the forefront of diver education,…
Todd PlaiaDecember 30, 2008
The scuba industry is steadfast in its commitment to the younger set, with youth-sized gear, products such as SASY (supplied-air snorkeling for youth), and programs like the Scuba Rangers and PADI Bubblemakers targeting kids. Youngsters flock to water and scuba…
Robert N. RossierDecember 28, 2008
The captain stands before you and your group, rubbing his week-old stubble, sipping his coffee, and swaying slowly back and forth. Since he is still standing on solid ground, you cannot help but wonder if his balance issues are induced…
Melanie PaulDecember 28, 2008
Among some dive retailers, "profitable air fill" is an oxymoron. But unlike "jumbo shrimp" it isn't one that will be likely to evoke a chuckle in this business -- particularly when you consider the following propositions: Air fills are absolutely…
makememodernDecember 19, 2008
