This Works for Us Archives - Dive Center Business

Marketing Marketing 101 Operations Opinion This Works for Us

Building Referral Business: a Few Good Twists Bring in Friends and Family

For niche markets like scuba, word-of-mouth is vital; however, to make it truly effective, you need to find ways to translate it into new business. The good news is you have the most important ingredient for success: enthusiastic and satisfied…

Robert N. RossierJuly 15, 2015

Customer Service 101 Opinion Selling This Works for Us

Infectious Enthusiasm Reaps Rewards

We are a full-service dive shop serving Western New York State. That's the area near Buffalo -- we're 21 minutes south of Buffalo in Derby, New York. Point Breeze Dive Shop has been in business since 1970. Tony Anderson is…

Carole BloomquistJanuary 15, 2009

As I See It Local Diving Marketing 101 This Works for Us Travel

‘Teach Them, Then Take Them’: How We Use Local Diving to Keep Business Thriving

Bill Matthies, president of Minnesota School of Diving Inc., sent us this letter on how local diving benefits his business. His Midwest dive center is near a number of flooded mines, which provide local diving opportunities for his students and…

Bill MatthiesJanuary 13, 2009

As I See It Opinion This Works for Us

Hindsight Is 20/20

Who hasn't heard the expression, "Hindsight is 20/20 vision"? It's as old as the hills. Sometimes expressions get so familiar that we lose sight of what they really say. What this one means, of course, is that whatever you look…

Edward ReidelJanuary 10, 2009

This Works for Us

Building Referral Business: a Few Good Twists Bring in Friends and Family

Infectious Enthusiasm Reaps Rewards

‘Teach Them, Then Take Them’: How We Use Local Diving to Keep Business Thriving

Hindsight Is 20/20

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