In my travels around the territory, I find that the level of knowledge about the sport of scuba diving is very good at the stores I visit. Owners and staff know about such things as the difference between balanced and…
Editor's note: Usually we would not publish an opinion piece without giving the author credit. We do know who this person is, but understand and respect the reason why he does not want to be identified. He has agreed to…
Our store's mission statement promises "To provide our customers with an outstanding experience above and below the water by a dedicated, professional staff that puts the customer first and foremost. We strive to be at the forefront of diver education,…
Too many retailers are not taking advantage of the potential for increasing the business offered by potential technical divers. As a field rep for a technical diving equipment manufacturer, it appears to me that this has more to do with…